As we head into 2018, it seems like most smartphones will be embracing the design language of the iPhone X. ASUS is leading the way with its most recent announcement….

The company today announced its new handset, the ZenFone 5, which has a notch at the top, similar to the iPhone X. However, the company says that it has a smaller notch, with a 90% screen-to-body ratio as opposed to the iPhone X’s 86% screen-to-body ratio. Asus says that the ZenFone 5 has a “26% smaller” notch than the iPhone X.

Interestingly enough, ASUS calls the iPhone X “Fruit Phone X”. The company also says that its phone is superior due to its 6.2-inch display vs. the iPhone X’s 5.8-inch display.

Regardless, it seems like the industry is moving into the “notch” style design as manufacturers struggle to get the front-facing sensors underneath the display, but at the same time want to create a phone with the best screen-to-body ratio.

My colleague Chance wrote an opinion piece last night arguing that the notch design is much better than having both a chin and forehead on smartphones.

I personally think the notch on the ZenFone 5 is unsightly as it has a more rectangular styling, versus the iPhone X’s more smooth curved notch. What do you think about “embracing the notch”? Should manufacturers continue the trend, or should we settle on a chin and forehead on our smartphones? Let us know in the comments below!

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