Apple uses a series of concentric circles to represent its spaceship campus, and it’s now seeking a US trademark for the Apple Park logo …

Apple sells bags and t-shirts bearing the logo in the Apple Park visitor’s center, and has applied for a trademark on the design.

Interestingly, the wording of the trademark application spotted by Patently Apple is extremely specific, seeking to protect only the exact arrangement depicted above.

The mark consists of a design comprised of concentric circles above a design of an apple with a bite removed and the word “Park”.

But the types of usage listed by Apple are broad.

035: “retail store services; product demonstrations provided in-store; arranging and conducting of commercial, trade, and business conferences, shows, and exhibitions.”

041: “education services, namely, conducting classes, workshops, and seminars in the field of computers, computer software, online services, information technology, internet website design, music, photography and video products and consumer electronics; Education services, namely, arranging professional workshop and training courses; computer education training services; training in the use and operation of computers, computer software and consumer electronics; arranging, organizing, conducting, and presenting concerts, live performances, and entertainment special events; conducting guided tours.”

043: “restaurant services.”

Apple first filed for the trademark in Jamaica, a mechanism the company frequently uses to establish a prior claim without tipping off those looking out for clues to future plans. While it’s easy to search for US trademark applications, Jamaica has no online search and deliberately makes it difficult to search by applicant.

Given the Jamaican precedent, it should be a formality to be awarded the US trademark also.

Photo: Kif Leswing

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