After opening up preorders for its latest iPhones today, Apple has shared two new ads that highlight the durability and new camera features of the iPhone 11 Pro in a lighthearted way. Take a look at the fun “It’s tough out there” and “Triple-camera system” ads below.
Both of the new ads are set in a futuristic-looking test chamber. “It’s tough out there” is a one-minute ad and features the iPhone 11 Pro on a stand as it’s pelted with everything from toy hammers and trucks to broccoli and a wedding cake. Finally, an overhead sprinkler system highlights the phone’s water-resistance.
The new “Triple-camera system” promo is a bit shorter and covers the iPhone 11 Pro’s new camera setup with the help of a fluffy collie with its hair blowing around like a model. It shows off what the camera can do with the ultra wide angle, telephoto, and standard lenses. The ad ends with a cute low light shot of the dog highlighting the new Night mode.
Check out both of the new ads below: