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Apple debuts new interactive Valentine’s Day gift guide featuring iPhone 12, HomePod mini, and more

Apple has updated Apple.com with an all-new gift guide for Valentine’s Day shoppers. The gift guide is interactive and lets you shop for specific types of people such as “lovers of photography” or “lovers of music.”

The page includes some fresh new product imagery and surfaces some cool accessories you might have otherwise not easily found on the store. It also includes shoutouts to services like Apple Arcade and apps like Apple Podcasts that highlight popular titles. There are even some tips and tricks integrated into some of the pages.

Apple put a big emphasis on new flagship products such as the iPhone 12 and HomePod mini. Curiously AirPods Max are missing from the guide. They’re not even included in the “For lovers of music” section. Instead they’ve opted to promote Beats Solo Pro as an over-the-ear option.

In addition to these first-party Apple products, Apple has included a few third-party accessories. Although they’ve only done so for a few of the categories. You can check those out below:

For photographers

For health

For entertainment

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Avatar for Parker Ortolani Parker Ortolani

Parker Ortolani is a marketing strategist and product designer based in New York. In addition to contributing to 9to5mac, he also oversees product development and marketing for BuzzFeed. A longtime reader, Parker is excited to share his product concepts and thoughts with the 9to5mac audience.

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