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Apple touts iPhone 14 Pro camera prowess with high-energy ‘Chase’ ad

Apple is out with its latest ad, focused on the power of its iPhone 14 Pro camera system. The high-speed ad “Chase” highlights the all-new 48MP main camera and features like Action Mode, 4K Cinematic mode, improved low-light performance, and more.

The new one-minute iPhone 14 Pro ad shows a variety of ways the device can capture impressive chase-style shots from just holding the smartphone in hand while running to using more professional rigs and even capturing footage from vehicles and a helicopter.

The ad opens on a chicken chase and progresses to more and more intense scenes like a wolf chase to a vehicle chase with a helicopter rescue.

Apple says “iPhone 14 Pro marks the beginning of a new era for the iPhone camera.”

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The new ad features “The Life and Death of Ben Bekele” by Hubert Zemler as the soundtrack. Check it out below:

https://www.youtube.com/watch?v=175GAmhgzSk

FTC: We use income earning auto affiliate links. More.

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Avatar for Michael Potuck Michael Potuck

Michael is an editor for 9to5Mac. Since joining in 2016 he has written more than 3,000 articles including breaking news, reviews, and detailed comparisons and tutorials.


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