Skip to main content

Apple teases ‘Absolutely Incredible’ AI-focused WWDC

Apple officially set the dates for WWDC 2024 today, revealing that the event will take place from June 10 through June 14. As if there were any doubts that artificial intelligence will be a key part of WWDC this year, Apple’s marketing boss Greg Joswiak says the event will be “Absolutely Incredible.”

Get it? (A)bsolutely (I)ncredible…

AI at WWDC 2024

Even beyond Joswiak’s subtle AI tease on social media today, the writing has been on the wall for a while. Apple CEO Tim Cook has teased Apple’s plans to unveil new AI announcements on multiple occasions this year.

During Apple’s most recent earnings call, Cook said Apple is spending a “tremendous amount of time and effort” on artificial intelligence technologies, and the company is “excited to share the details of our ongoing work in that space later this year.”

More on Apple’s expected AI announcements at WWDC:

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

Author

Avatar for Chance Miller Chance Miller

Chance is the editor-in-chief of 9to5Mac, overseeing the entire site’s operations. He also hosts the 9to5Mac Daily and 9to5Mac Happy Hour podcasts.

You can send tips, questions, and typos to chance@9to5mac.com.

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications