You put a lot of effort into capturing Christmas gift ideas, project timelines, home renovation plans, health check-ups — you name it. But do your notes actually make you more productive, or make your life easier?
For most people, the answer is no. Most people’s notes just sit there. Beautiful, maybe even neatly organized, but static. We collect information, yet rarely reuse it. We save ideas, but they don’t resurface when they could help us.
“Most note-taking apps help you collect. Craft helps you create.”
The team at Craft has been working to solve this exact problem: helping you use your time meaningfully, accomplish things that matter, and stay creative, without drowning in information.
Your notes should work for you, and with the latest update, it’s closer than ever to that mission.
Discover how Craft fits into a complete productivity ecosystem through the Winter Clarity Bundle. Get four essential apps, Craft, Raycast, Endel, and Ground News for $149.99 (60 percent off) through December 31st.
Your Digital Home for Ideas
Craft is a productivity tool, but at its core, it’s something deeper: a digital home for your thoughts, ideas, and inspirations. Note-taking should feel expressive and fun — not like managing a filing cabinet.
Rich text, custom layouts, and beautiful styling options let you create documents that reflect who you are, not just what you do. Whiteboards feel tactile and visual, Tasks live directly inside your notes, and calendar integration keeps your day aligned with your thinking. Capturing content is effortless with the new Web Clipper and Email to Craft features.
“Craft is designed to feel personal, a place where ideas look as good as they feel.”

After releasing these expressive tools, it became clear that the next challenge was different:
“The next step wasn’t capturing more, it was using more of what you already captured.”
It was time to help your notes work for you.
Making Your Notes Work for You
The major Thanksgiving release transforms your workspace into a connected, intelligent system built to move your ideas forward.
The Assistant That Understands Your Entire Space
The Assistant isn’t a bolt-on feature – it’s seamlessly built into Craft.
It understands your entire space as one interconnected system, searches without needing exact keywords, and automatically surfaces related information across Documents, Collections, Tasks, Calendar events, and even Code Editor blocks.
“Assistant thinks in terms of your whole workspace — not just the page you’re on.”
It helps you write, edit, summarize, connect dots, and retrieve information — without you having to remember where anything lives. Craft plans to continue developing it more agentic so it can handle the repetitive tasks you already do inside Craft.

Your Notes, Extended Beyond Craft
The digital home for your notes is intentionally designed to be welcoming but never limiting. With the new MCP and API capabilities, your notes become the foundation for workflows that extend far beyond Craft.
Connect Craft to Claude or ChatGPT through MCP and instantly generate beautifully formatted documents. Use the API to create automated daily agendas, dashboards, project flows, or integrations with your favorite tools.
“Build workflows, automations, or entire systems – all powered by your notes.”
Want to explore what’s possible? Join Craft’s Winter Challenge to compete for prizes up to $10,000 by building a workflow using Craft’s API or MCP.
Craft aims to be your digital home. Now it can power an ecosystem far beyond it.

Built for Apple, Powered by Apple
Craft doesn’t just run on Apple devices, it feels native to them.
Designed for the Platforms You Love
- Fluid, lightweight navigation on iPhone
- Apple Pencil precision and gesture support on iPad
- A focused, keyboard-first experience on Mac
- Native apps built specifically for Apple Silicon
“Craft is built like a true Apple app, fast, elegant, and unmistakably native.”
The new Liquid Glass design brings a unified, polished visual language across platforms.
Ready for Apple Intelligence
Craft works seamlessly with Apple Intelligence, choose on-device models for privacy or tap into ChatGPT or Claude for more power. And as Apple Intelligence evolves, Craft evolves naturally alongside it.
“Craft is built on Apple’s foundation, when Apple moves forward, Craft moves with it.”

Your Productivity Home
The age of static notes is over.
Craft is now a dynamic, connected home where your ideas live, connect, and turn into action.
Whether you’re capturing gift ideas, planning projects, managing tasks, or dreaming up what’s next, Craft helps you move from inspiration to impact. And the best part? The whole process feels joyful. Note-taking finally feels like creating, not just collecting.
“Stop collecting notes. Start creating with them.”
Discover how Craft fits into a complete productivity ecosystem through the Winter Clarity Bundle. Get four essential apps, Craft, Raycast, Endel, and Ground News for $149.99 (60 percent off) through December 31st.
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