Market intelligence company Counterpoint Research has predicted that iPhone sales will fall next year compared to this – and that Apple’s manufacturing costs will increase substantially.
Global smartphone shipments as a whole are expected to fall in 2026, with Apple being among the worst hit …
Counterpoint published revised 2026 global smartphone shipment predictions today.
Global smartphone shipments are expected to decline 2.1% in 2026 as surging component costs are likely to impact demand, according to Counterpoint Research’s latest Global Smartphone Shipment Tracker and Forecast.
The firm says Apple is likely to experience a fall of 2.2% year-on-year, a bigger drop than Samsung, Mi, Vivo, or Oppo.
It also suggests that smartphones are going to be significantly more expensive to manufacture next year due to rising component costs, especially memory.
“What we are seeing now is the low end of the market (below $200) being impacted most severely, with BoM (bill of materials) costs increasing by 20%-30% since the beginning of the year,” said Research Director MS Hwang. “The market’s mid- and high-end segments have seen 10%-15% price increases.”
However, Counterpoint notes that Apple and Samsung are best positioned to cope with these increased costs, while brands selling cheap smartphones may find that some models are simply not feasible anymore.
Highlighted accessories
- Official Apple Store on Amazon
- Apple 40W Dynamic Power Adapter for iPhone 17
- Official Apple iPhone Air cases and bumpers
- iPhone Air MagSafe Battery
- Official iPhone Air case
- Official iPhone 17 cases
- Official iPhone 17 Pro cases and Pro Max cases
Photo by Igor Omilaev on Unsplash
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