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Will Apple-Google AI deal impact user privacy? Here’s what Apple says

Today Apple confirmed a new partnership with Google to power future AI features, including the upcoming Siri overhaul. But how will that impact user privacy? Here’s what Apple says.

Apple offers statement addressing privacy concerns for Google-powered AI features

Apple has a strong reputation for protecting user privacy. And when Apple Intelligence first rolled out, privacy was a core principle the company touted.

But now, the company has struck a deal with Google for Gemini-based models to be the foundation of future Apple Intelligence features.

Hopefully, that will result in more powerful, compelling AI features coming to the iPhone, iPad, Mac, and more in the near future.

For privacy-conscious users though, the deal raises a big question: what does it mean for privacy protections?

A joint statement from Apple and Google seeks to address that, albeit with minimal details.

From Google’s website:

Apple Intelligence will continue to run on Apple devices and Private Cloud Compute, while maintaining Apple’s industry-leading privacy standards.

This seems to imply that the exact same privacy promises available in Apple Intelligence today will extend to the Google deal too.

Perhaps Apple will share more explicit assurances in the future as the first Google-powered AI features get ready to ship.

But here’s hoping the lack of details is ultimately good news, and users can rest assured that future AI features will come with the same privacy guarantees of today.

Are you concerned about the privacy implications of Apple and Google’s deal, and does this statement provide reassurance? Let us know in the comments.

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Avatar for Ryan Christoffel Ryan Christoffel

Ryan got his start in journalism as an Editor at MacStories, where he worked for four years covering Apple news, writing app reviews, and more. For two years he co-hosted the Adapt podcast on Relay FM, which focused entirely on the iPad. As a result, it should come as no surprise that his favorite Apple device is the iPad Pro.