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New ‘Humans of Apple TV’ video debuts, watch it here

Apple just released a video highlighting the “Humans of Apple TV.” It features a series of behind-the-scenes stills from a variety of beloved Apple TV shows and movies.

Watch the new ‘Humans of Apple TV’ ad from Apple

As AI continues growing in prominence, there are plenty of fears around what the new technology means for the future of human work—including in creative fields.

Though it may or may not be meant to serve as AI commentary, Apple has just released a new ad that puts the spotlight on all of the very real humans who are behind Apple TV’s hit shows and movies.

You can watch the video below:

The video includes a bunch of never-before-seen shots from the making of various films and TV shows, including F1: The Movie, Shrinking, Ted Lasso, Pluribus, Severance, and a lot more.

Apple TV is reportedly holding a press event today that might offer announcements of new shows and movies coming soon. So the timing of the new ad is likely coordinated with that event.

We’ll keep you posted on any new Apple TV announcements that are made. On a related note, here’s an overview of everything new coming to Apple TV in February.

Apple TV is available for $12.99 per month, or you can get it discounted through the Apple One bundle.

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Avatar for Ryan Christoffel Ryan Christoffel

Ryan got his start in journalism as an Editor at MacStories, where he worked for four years covering Apple news, writing app reviews, and more. For two years he co-hosted the Adapt podcast on Relay FM, which focused entirely on the iPad. As a result, it should come as no surprise that his favorite Apple device is the iPad Pro.