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Report: Apple to launch ‘at least five products’ leading into March 4 event

Michael Burkhardt | Feb 22 2026 - 5:29 am PT

Last week, Apple announced a special Apple experience in various cities around the globe – taking place on March 4th. While this is unlikely to be a traditional Apple event, theres still ‘at least’ five new products set to launch at this event, per Bloomberg.

In the latest edition of the Power On newsletter, Mark Gurman from Bloomberg reported that the upcoming Apple launch event will actually be a ‘three-day flurry of announcements,’ with things kicking off on Monday, March 2nd, ending with the in-person ‘experience’ on Wednesday, March 4th. So, expect three days of press releases (and perhaps launch videos) without a typical keynote.

Upcoming launches

Despite there being no normal keynote, Bloomberg’s Mark Gurman reports that things should still be quite exciting – with ‘at least’ five products set to debut, including hardware, software, and chips.

Those announcements could be:

New low-cost MacBook
iPhone 17e, if it doesn’t launch sooner
M5 Pro/Max MacBook Pro
M5 MacBook Air
M4 iPad Air
A18 iPad
M5 Max/Ultra Mac Studio
Studio Display 2

Gurman describes the new low cost MacBook as ‘very likely’, especially given the fact that the rumored color options are included in Apple’s official invite graphic. On the other hand, he notes that it may be ‘overkill’ to launch both the Mac Studio and Studio Display at this event, and was mostly just noting that they’re in the pipeline.

Top comment by R B

Liked by 4 people

That's next Monday. Can't wait. An A18 powered laptop isn't aimed at me, but I'm excited to see it.

I'm old enough to remember the PowerPC iMacs. Every year Apple came out with a new set of colors. And every year, people swapped out their last year's model for this year's model, simply because they were excited about the colors. Apple forgot the power of aesthetics and color. They almost remembered, with the iMacs. But whoever is in charge of colors at Apple, it's not the iMac guy.

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Additionally, he notes that iPhone 16e, M3 iPad Air, M4 MacBook Air, and M4 Pro/Max MacBook Pro are running very low in supply at Apple Stores. These products are very likely to be updated soon.

It’s also worth noting that Gurman says the announcements could include software and chips, so we might not necessarily see more than five new hardware products. Nonetheless, Apple’s upcoming launch sounds like a very exciting kickoff to 2026.

My favorite Apple accessory recommendations:

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Author

Michael Burkhardt mbrkhrdt

Michael is a 9to5Mac Reporter, leading all of our Apple news coverage on weekends and reviewing the newest Apple products and accessories. He got started in the world of Apple news during the pandemic, and it became a growing hobby. He’s also an indie iOS developer, and started the weekly Indie App Spotlight series, which has covered hundreds of blooming new apps since it launched. In his free time, he enjoys shooting street photography around New York City on his Sony A7RV.

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