Report shares new pricing and design details about OpenAI’s first device

After sharing initial details about OpenAI’s plans for its first smart device, Bloomberg has published a new report with more information about its form factor and price. Here are the details.

OpenAI’s speaker may cost upwards of $300

A few weeks ago, Bloomberg reported that OpenAI’s first device would be a battery-powered portable speaker equipped with a camera and other sensors, as well as “mechanical elements that can move on their own, creating a sense that it is alive and not just an object responding to commands.”

The report said OpenAI was developing “roughly five different products” but planned to begin with the speaker, which it hoped to unveil this year ahead of a 2027 release.

The publication added that this timeline, however, could change depending on the outcome of Apple’s lawsuit accusing OpenAI of using trade secrets stolen by former Apple employees to develop its upcoming hardware products.

Now, Bloomberg has shared new details about OpenAI’s plans for its first device, reporting that the company has discussed pricing it between $300 and $400 per unit. The product is expected to have a “premium look,” use “upscale materials like high-quality metal,” and remain in use throughout the day.

From the report:

The product — essentially a smart speaker without a display — will be shaped like a doughnut that’s roughly the size of a hockey puck. (…) And the design should help it stand out from current smart speakers, a category dominated by Amazon.com Inc. and Alphabet Inc.’s Google.

Bloomberg adds that the speaker “will be designed to work in different positions,” including in the user’s hand or on furniture around the house. Its moving parts are intended to make it feel more alive, while more advanced AI models will support natural, humanlike voice interactions similar to ChatGPT’s recently revamped voice mode.

Today’s report comes on the same day that OpenAI filed a motion to dismiss Apple’s lawsuit. The company argues that Apple failed to identify specific trade secrets or plausibly allege that OpenAI engaged in improper conduct, saying the complaint framed “ordinary conduct” out of context and was “filed without adequate investigation.”

As Bloomberg notes in today’s report, the reported form factor “is not something Apple has come close to launching,” although its use of premium metal could relate to one of the manufacturing allegations in Apple’s lawsuit. Bloomberg cautions that it remains unclear whether that allegation concerns this device, another product, or a discarded concept.

To read Bloomberg’s full report, follow this link.

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