Apple celebrated today the reopening of its Sainte-Catherine store, where it more than doubled its footprint after being relocated to a revived historic building in downtown Montreal. Here’s a closer look.
Reviving a historic building and doubling in size
In a press release published moments ago, Apple announced the reopening of Apple Sainte-Catherine, with a reimagined space “that more than doubles the size of the store’s previous location, expanding Apple’s presence in downtown Montreal”.
Here’s Deirdre O’Brien, Apple’s senior vice president of Retail and People, on today’s opening:
For nearly 20 years, we’ve been proud to be part of the downtown Montreal community, whose spirit of creativity and innovation continues to inspire us. […] We’re incredibly excited to build on this long-standing relationship and create a destination where our customers can experience the very best of Apple, from our innovative products to the expert care and support of our amazing team.
The store follows Apple’s approach when it comes to reviving classic buildings: it maintains most of the original structure and its defining architectural elements while adapting the space to Apple’s current retail design.
Apple highlighted accessibility improvements, including varied table and seating heights and wider access routes for wheelchair users, as well as the restoration of the building’s historic façade using local stone and copperwork.
To mark the occasion, Montreal-based illustrator and designer Catherine Potvin led live iPad art demos at the store, creating custom illustrations for customers’ Apple retail bags, and will return on Saturday, January 17, for additional sessions.
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