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Apple launches AirTag 2 with improved range, louder speaker, more

Apple has announced a brand new AirTag 2 that’s available to order now, here are the details on the update.

New AirTag available to order today, ships later this week

Apple has a new AirTag available today, replacing the existing model. It’s simply called the “new AirTag,” but is the formal successor to the first AirTag launched nearly five years ago—a true AirTag 2.

The new AirTag comes with an upgraded second-generation Ultra Wideband chip for improved range, including when using Precision Finding.

From Apple Newsroom:

Apple’s second-generation Ultra Wideband chip — the same chip found in the iPhone 17 lineup, iPhone Air, Apple Watch Ultra 3, and Apple Watch Series 11 — powers the new AirTag, making it easier to locate than ever before. Using haptic, visual, and audio feedback, Precision Finding guides users to their lost items from up to 50 percent farther away than the previous generation. And an upgraded Bluetooth chip expands the range at which items can be located. For the first time, users can use Precision Finding on Apple Watch Series 9 or later, or Apple Watch Ultra 2 or later, to find their AirTag, bringing a powerful experience to the wrist.

Another key upgrade with the new AirTag is an improved speaker, which should also make the accessory easier to find. Apple says: “With its updated internal design, the new AirTag is 50 percent louder than the previous generation, enabling users to hear their AirTag from up to 2x farther than before.”

Apple also touts privacy and security improvements with the new AirTag:

Designed exclusively for tracking objects, and not people or pets, the new AirTag incorporates a suite of industry-first protections against unwanted tracking, including cross-platform alerts and unique Bluetooth identifiers that change frequently.

There are no further details given on the “industry-first protections.” However, that’s likely for the sake of ensuring those protections stay effective. Apple doesn’t want to give potential bad actors more information than necessary.

Top comment by Darrien Garrison

Liked by 10 people

I really hope they have improved the “industry-first protections” especially the cross-platform alerts. As someone with an ipad for work but an Android phone, having only the choice of constant 'an airtag is travelling with you' alerts or turning off the stalker tracking warnings completely is simply outdated (when the obvious alternative would be for Tim and Sundar to just agree to allow both ecosystems to have a 'this one is mine allow it' option and enable enough cross-platform support to allow that cryptographically).

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The new AirTag is available to order today and ships later this week.

Pricing is the same as the first AirTag—$29 for a single AirTag and $99 for a 4-pack. Free personal engraving is available too.

You can also buy an AirTag FineWoven Key Ring in one of five colors: fox orange, midnight purple, navy, moss, and black. It costs $35.

Do you plan to upgrade to the new AirTag? Why or why not? Let us know in the comments.

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Avatar for Ryan Christoffel Ryan Christoffel

Ryan got his start in journalism as an Editor at MacStories, where he worked for four years covering Apple news, writing app reviews, and more. For two years he co-hosted the Adapt podcast on Relay FM, which focused entirely on the iPad. As a result, it should come as no surprise that his favorite Apple device is the iPad Pro.