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Apple releases two new real-life Apple Watch stories, including a life-saving alert

Apple’s YouTube channel shared two new videos today from its “True Apple Watch Story” series, highlighting how the device helped save one woman’s life and transform another person’s fitness journey. Watch them below.

Morgan’s close call and Josh’s fitness journey

While Apple has long promoted the Apple Watch as a health and fitness device, the company has been increasingly turning to real-life stories to illustrate how its features can make a difference in people’s lives.

What started as rather light-hearted “Dear Apple” event segments featuring people thanking Tim Cook and the company for the Apple Watch has evolved into dedicated campaigns highlighting real-life experiences, including a recent campaign in China focused on the device’s health and safety features.

Today, Apple published two new videos. The first features Josh, a user who weighed about 340 pounds before turning to the Apple Watch’s Activity Rings to help improve his fitness.

The second features Morgan, who credits the device’s high heart rate notifications with helping save her life after doctors diagnosed her with a kidney infection that had progressed to septic shock.

Today’s videos join other True Apple Watch Story videos, including Connor’s Heart Health Emergency and Amanda’s Rare Cancer Diagnosis, and you can watch them all on Apple’s YouTube channel.

You can also read about my own run-in with the Apple Watch’s atrial fibrillation alert here.

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Avatar for Marcus Mendes Marcus Mendes

Marcus Mendes is a Brazilian tech podcaster and journalist who has been closely following Apple since the mid-2000s.

He began covering Apple news in Brazilian media in 2012 and later broadened his focus to the wider tech industry, hosting a daily podcast for seven years.