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Apple jumps to No. 2 on Interbrand’s 2012 Best Global Brands Report

While still behind Coca-Cola, which retained its No. 1 spot from last year’s report, Apple is one of Interbrand’s top risers as the No. 2 brand in its 2012 Best Global Brands Report. Apple sits just above IBM, Google, and Microsoft with a brand value of $76, 568 million—up 129 percent from last year’s study. You can see a full list of brands that made this year’s top 100 list here and a chart of Apple’s growth below:

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Avatar for Jordan Kahn Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & Electrek.co. He also co-authors 9to5Mac’s Logic Pros series.


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