The giant screens that form part of the new Apple Store design created by Jony Ive reportedly cost $1.5M each.
We got out first look at the screens at the opening of the Brussels store in Belgium, as well as a tour of a mockup in December. We reported last September that Memphis would be one of the first U.S. stores to get the new design, and that store finally opened at the weekend at 2031 West Street in Germantown – but Albany Crossgates, NY, got there first earlier this year …
The AI piece that quotes the screen cost doesn’t provide a source or any technical info on the technology used. You can see numerous shots of the screen in the Albany store in the gallery below, courtesy of TimesUnion. Click the link for more photos of the store.
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So they talk about all this environment and being eco-friendly…but then put this huge expensive screen using up vast resources to create it and then make themselves feel better by paying for eco-electricity to run this monstrosity… lol
“monstrosity”? I think you may suffer from screen size envy.
look at the size of his hands…
haha… nope…size isn’t everything ;-)
They are using the screen to distract from the fact their products are not as good as they used to be…lol
But they’re carbon neutral ;-)
“But they’re carbon neutral”
Correct. Do you have a problem with Apple using solar panels to generate all of its electricity? 😉
carbon neutral is a gimmick in the commercial world… airliners pay and get people to donate to help reduce their carbon footprint…
Apple most certainly is not carbon neutral…lol
To clarify, I do not have a problem with Apple using solar panels to generate all of its electricity. I just wish that were true. I applaud Apple’s leadership of corporate environmental efforts. I was being cheeky; I work in the sustainability field and fight to make our planet better every single day. In my world, carbon credits are touchy. A company being able to buy its way to carbon neutrality is a bit of a fallacy. That was my reference point for my comment Harvey.
I won’t say Apple isn’t doing enough, because they’re leading and innovating in this space, however I will say the term carbon neutral is a bit misleading…to the point that some people might even be under the impression that it means “Apple [uses] solar panels to generate all of its electricity,” which simply is not the case. They deserve a pat on the back, wasn’t tying to detract from that. But we must acknowledge what carbon neutral actually means.
Vast resources? You’re exaggerating, right? How many resources are there in 10 big screen TV’s. It’s not football stadium or Time Square size.
http://www.nj.com/eagles/index.ssf/2014/11/how_big_is_the_dallas_cowboys_massive_screen_in_att_stadium.html
The cost is in the engineering. Hundreds of millions of TVs are sold every year. This doesn’t even register.
I’m not a sports fan… and i am not talking about sports…i am talking about Apple who just spent the first part of their announcements stating how much they care for the environment and then plan to put a huge screen in their store just because IVE thinks it will be ‘great’ design… Ive needs to move on, Apple need to stop joking…
(if sport stadiums started going on about how eco they were and how much they love the environment, and i was actually following that news, then i would comment on that too)
Yup, Apple is using all of those sun rays to power those big screens (as well as powering their offices and stores). So you are being indignant about Apple “hogging” those sun rays???
Get a life!
Don’t forget that solar power panels suck up all the sun’s energy! http://www.independent.co.uk/news/world/americas/us-town-rejects-solar-panels-amid-fears-they-suck-up-all-the-energy-from-the-sun-a6771526.html
um, they are buying some of their power that could be distributed elsewhere… but there’s also the issue of where the material is sourced from to make this screen – a screen that size is not beneficial to the environment no-matter what crap Apple try and tell you.
What a load of hogwash. The store is run on renewable power, and I don’t know if you’ve noticed, but that sports bar you hang out in that has 100 55-inch TV screens all over the place isn’t using renewable. So SD&STFU.
haha…i live in a small apartment just outside of tokyo – all my lights are LED, with an eco toilet, and eco electronics, and my electricity was just changed to eco…
i don’t go to a sports bar…but the bar i go to uses LED lights…in fact most bars and shops here do…
But that TV in the new apple store is much bigger than 55″ – consumes a lot more power, used up a lot more material to make – just to look pretty…
You’re pretty aggressively trolling this story. You haven’t quantified anything, only telling everyone how bad for the enironment the TV must be. You only go to bars with LED lights, etc? Does it have air conditioning or heat? Somehow you’ve deluded yourself into thinking that everything you do is eco-friendly. 7 billion people make a big footprint on the planet. It’s unavoidable. Supermarkets, stores, transportation, etc. Part of the trick in trolling is to be vague. So I’m calling you out. Time to be specific. How much of those sun’s rays does that big TV use? How does that compare to the rest of the electric usage in the store? can you gives us anything other than trolling?
I see.
So I am a troll for stating that a 37 foot (444 inch) TV is a monstrosity???
And a troll for questioning how Eco it is.
Btw. Resources does not only mean ‘energy resources’ but it can also mean ‘materials’
Environmentally friendly also doesn’t just mean carbon footprint or clean energy BUT also the materials used.
A lot of glass, plastic, and metal is used for a 444″ TV (surely you don’t need weblinks to show you that…if assume it was common knowledge)
Or are you staying im a troll for responding to people replying to my comment???
You should also learn to read!!!
– I NEVER said I ONLY go to bars with LED lights (I said – I don’t got to sports bars… It just so happens the bars I got to have Eco lights).
– I also NEVER said ALL places are Eco.
I’ve merely pointed out that o have Eco stuff. I’m Eco conscious. Lol.
What you are doing is trolling.
As I’ve stated…the TV is huge – the TV used a lot of resources (materials) to make it.
(If you disagree with such an obvious statement and need it backing with weblinks, then you are a lost cause).
Have a nice day.
there is no ??
:(
So, is this now an iconic investment in promotion / branding now?
I’d call it an iconic waste of money, given the expected RoI for this kind of expenditures…
$1.5 million? Nice product, but Apple overpaid. Now Apple knows what we customers feel like.
Lol. This is not unusual at all. I worked at an Apple Store and the amount they spend exorbitant amounts of money on almost every element of their retail stores. The stainless steel doors were like $80K and the tables were like $50K each. The floor tiles were each $150 per square. The glass panels for the front of the store cost $100K+. Even the little kid chairs at the kid table were like $200 each!
Disclaimer: I don’t remember the actual prices of anything… So those estimates are probably way off. But, the spirit of those estimates is accurate. =)
*and they spend…
Looks like I started typing one sentence and then changed my mind halfway through. Unfortunately, no comment editing…
Lol, lol, lol, … a bunch of nerds laughing at business and marketing people for spending too much money. Hahahaha. I wonder what the nerds don’t understand? “I could build an aspirational brand for a fraction of the cost”
That’s so funny! I was believing your every word then I got to the disclaimer. A point well made through exageration.
That’s not something you go to Target and buy, pretty sure they had to be made specifically for Apple, of course they would be expensive.
Most expensive I could find on Amazon was a mere $40k … http://amzn.to/1SuQcZw
The Apple Store in the Walden Galleria Mall in Buffalo NY recently re-opened (this last weekend I think) – Happened to go yesterday – noticed the screen and didn’t think anything of it. Just that the Genius bar that was in front of that wall was gone. Honestly, thought it was just a screen / projector setup. Not an actual panel. As I asked and was told – the geniuses are still there; just interspersed with the rest of the employees – which my wife thought was really odd. Why would you want to bring in a 20+ inch iMac or 15+ inch laptop and not have a proper table (bar) to sit at and go through your problems. There are still tables to do that, but still, we thought it was odd. Everything is brand new though (the sales women told me) and it still has an Apple feel to it.
So, is this the new Apple Television I keep hearing about? The price se ms about right.