The giant screens that form part of the new Apple Store design created by Jony Ive reportedly cost $1.5M each.

We got out first look at the screens at the opening of the Brussels store in Belgium, as well as a tour of a mockup in December. We reported last September that Memphis would be one of the first U.S. stores to get the new design, and that store finally opened at the weekend at 2031 West Street in Germantown – but Albany Crossgates, NY, got there first earlier this year …


The AI piece that quotes the screen cost doesn’t provide a source or any technical info on the technology used. You can see numerous shots of the screen in the Albany store in the gallery below, courtesy of TimesUnion. Click the link for more photos of the store.

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