Skip to main content

Apple’s new iPad Pro ad positions the device as a full-fledged computer

Apple today has shared a new advertisement on its YouTube channel for the iPad Pro. The ad positions the iPad Pro as a true replacement for a computer and is entitled, “iPad Pro – What’s a Computer?”

Essentially, the ad is attempting to convince viewers to forget what they normally think of when they think of computers, because the iPad Pro is capable enough to be a computer in and of itself. “You think you know what a computer is, but then you see this one. Meet iPad Pro,” the video description.

The video itself shows off a variety of different functions of the iPad Pro, including its Smart Keyboard, Apple Pencil, split-view, picture-in-picture video, and more. The video concludes with, “Imagine what your computer could do if your computer was an iPad Pro.

Earlier today, new data from IDC showed that Apple is increasing its worldwide tablet lead in Q2 despite the decline in iPad sales. During the company’s earnings call last week, Apple noted that the iPad Pro models are helping the company increase the ASP of its tablets.

Apple’s new “What’s a Computer?” iPad Pro ad can be seen below.

https://www.youtube.com/watch?v=1zPYW6Ipgok

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

Author

Avatar for Chance Miller Chance Miller

Chance is the editor-in-chief of 9to5Mac, overseeing the entire site’s operations. He also hosts the 9to5Mac Daily and 9to5Mac Happy Hour podcasts.

You can send tips, questions, and typos to chance@9to5mac.com.

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications