Shopping guide: The ultimate directory of home furnishings in virtual Apple keynotes

Behind every great virtual Apple keynote is an equally impressive collection of modern furniture and tasteful objects from top designers across the globe. Poring through all six online-only Apple events, I’ve cataloged more than 100 chairs, sofas, tables, lamps, books, and accessories that fill the sets.

Starting with WWDC 2020, Apple events went virtual in response to the pandemic. The cinematic productions that followed have featured sweeping views of Apple Park, immaculately detailed interior backdrops, and an entire mock home staged with cutaway views.

Though often onscreen for just seconds, the rooms Apple designed for each event are stunning in depth and variety of decor. Every space has clearly been curated by an expert team of designers and tastemakers who value the art of storytelling and have volumes of product knowledge at their disposal. 

These sets are not shopped from a catalog. In every room, it’s difficult to come by more than two pieces available from the same manufacturer — or even the same country. In some cases, sets contain vintage items, discontinued pieces, and uncommon or custom versions of standard products. The result is a difference you can feel as much as see. Care is what makes these mock spaces memorable. Maybe that’s why I’ve received more reader requests for this article than any other piece since cataloging the modern furnishings of Apple Store Boardrooms.

Below you’ll find annotated frames from all six virtual Apple events to date and links to many of the products featured in them. Some key items I was unable to identify. When possible, I’ve suggested other products that are a close match. If you’d like to share any corrections or additions to this directory, please email me or drop me a line on Twitter.

1. Artek Bar Stool 64
2. Cappellini Morrison Stool
3. Symbiote UltraFrame Workstation
4. System Supporto Stool
5. AMQ ACTIV-Pro Workstation
6. Carl Hansen & Søn CH25 Lounge Chair
7. Arco Essenza Square Table
8. Maruni Hiroshima Armchair
9. B&B Italia Charles Sofa
10. Arco Essenza Bench
11. Lapalma Kipu Pouf
12. Vitra Pacific Chair
13. Knoll Saarinen Side Table 16” Round
14. Knoll Saarinen Womb Chair
15. Tribù T-Table Dining Table (Close Match)
16. Cappellini Morrison Stool
17. JANUS et Cie Mistra Backless Bench 195 / Tribù Kos Bench
18. JANUS et Cie Mistra Dining Table Rectangle 223 / Tribù Kos Dining Table
19. JANUS et Cie Mistra Stackable Armchair / Tribù Kos Armchair
20. JANUS et Cie Mistra Dining Table Square 100 / Tribù Kos Dining Table

1. Fenton & Fenton Marlboro Chair
2. Orange Cubist Round Coffee Table
3. B&B Italia Tufty Time Sofa
4. Mesa Bolonia Low Table (Close Match)
5. Cassina Nuvola Rossa Bookcase
6. Japanese Woodcuts Boats Print
7. Jensen Table Lamp
8. Lawson-Fenning 4-Drawer Arcadia Chest
9. Stone and Sawyer Tall Baxter Lamp
10. Flos Castiglioni Gatto Table Lamp
11. Blu Dot Trace 3 Pendant Light
12. Millwood Pines Emmeline 36” Dining Table
13. Louis Poulsen Cirque Pendant Light
14. Blu Dot Trace 2 Pendant Light
15. Porro Neve Chair
16. CLO Studios Leather Weave Stool
17. Benoit Lounge Chair
18. ecobee SmartThermostat with voice control
19. Ethnicraft N701 Sofa – 2 Seater
20. Adesso Stewart Round Shelf Floor Lamp
21. Ethnicraft N701 Sofa – 1 Seater (Close Match)
22. Anthropologie Faye Task Lamp
23. Hay About A Chair 51 Task Chair
24. Anthropologie Cheyenne-Striped Pouf
25. Zago Abys TV Cabinet
26. The California Workshop Orikata Saucer Pendant
27. Billiani Green Chair
28. Axel Floor Lamp (Close Match)
29. Four Hands Georgia Chair
30. Leander Table Lamp
31. Lawson-Fenning 2-Drawer Arcadia Chest
32. Anthropologie Lilly Table Lamp Base (Close Match)
33. Crate & Barrel Solid Oak Media Storage
34. B&B Italia Shelf X
35. IKEA Vintage Johanna Jelinek Salong Vase
36. Artemide Laguna Table Lamp
37. Eames Soft Pad Chair, Management Height
38. Bonus — Garage Lamps: IKEA NYMÅNE Pendant lamp

Note: This section contains Amazon Affiliate links.

Many of the books curated by Apple in the video frames above are published by Taschen.

1. Inside Asia, Volume 2
2. Taschen Collection: Art Of Our Time
3. Rooftops. Islands In The Sky
4. 100 Contemporary Fashion Designers
5. 40 Under 40 : Young Architects for the New Millennium
6. Kitchen Kitsch: Vintage Food Graphics
7. Havana Style
8. Shanghai Style
9. Art Now, Volume 3
10. Wood Architecture Now! Volume 2
11. Sante D’Orazio: Barely Private
12. FUSE 1-20 From Invention to Antimatter: Twenty years of FUSE
13. Homes For Our Time. Contemporary Houses around the World
14. The Stanley Kubrick Archives
15. Soul i-D
16. Sir Norman Foster. (Architecture & Design)
17. Burton Holmes Travelogues: The Greatest Traveler of His Time
18. The Golden Age of Advertising – the 60s
19. Sacred Journey: The Ganges to the Himalayas
20. London: Hotels & More
21. Indian Style
22. London Style
23. Inside Africa North & East
24. Robert Crumb. Sketchbook Volume 2, Volume 3, Volume 5
25. Las Vegas Vintage Graphics
26. Alchemy & Mysticism
27. The Dog in Photography 1839-Today
28. Asia Grace
29. Inside Chefs’ Fridges. Europe
30. New Forms. Architecture in the 1990s
31. Warhol on Basquiat: The Iconic Relationship Told in Andy Warhol’s Words and Pictures

1. BoConcept Fargo Sofa (Close Match)
2. Treku Aura Credenza
3. Tom Dixon Fan Table
4. Vitsœ 621 Table
5. Martin Brattrud Gleneagles Chair 840-01
6. ERG International Raven Stool (Close Match)
7. Dang 2 Door / 2 Drawer Console
8. Isamu Noguchi Akari 10A Floor Lamp
9. Blu Dot Toro Lounge Chair
10. Muuto Around Coffee Table
11. Afroart Studio Juana Cushion Cover Pink/Blue
12. Louis Poulsen AJ Floor Lamp
13. Gärsnäs Bleck Sofa
14. Finn Juhl Model 23-22 Teak Credenza
15. GlucksteinHome Norway II Accent Chair
16. Normann Copenhagen Rope Sofa Chaise Lounge (Close Match)
17. Santa & Cole Trípode Floor Lamp

1. Maruni Hiroshima Armchair
2. Maruni Table 200 (Close Match)
3. Enzo Occasional Chair
4. Adesso Eden Floor Lamp
5. Design Within Reach Edge Coffee Table (Close Match)
6. Cassina Mex Cube Sofa (Close Match)
7. Oluce Atollo Glass Lamp
8. Arthur Umanoff Leather Walnut and Steel Chair
9. Adesso Hamilton Floor Lamp
10. Jan Kurtz Flaminia Highback Chair
11. Kelly Wearstler Coquette Table Lamp
12. Target Circo Kids Table and Chair Collection
13. Zella Floor Lamp
14. Enzo Occasional Chair
15. Adesso Jeffrey Table Lamp (Close Match)
16. Saba Italia New York Armchair
17. Normann Copenhagen Hyg Chair (Close Match)
18. IKEA FINNVARD Trestle with shelf
19. Urban Outfitters Sabine Etched Ceramic Carafe
20. Ethnicraft Oak Shadow TV cupboard
21. Blu Dot Hot Mesh Chair
22. Birch Lane Imane Solid Wood Adirondack Chair
23. Poppin Blush QT Privacy Lounge Chair
24. Coalesse Last Minute Stool
25. Kettal Roll Club Chair

If you’d like to share any corrections or additions to this directory, please email me or drop me a line on Twitter.

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