Skip to main content

Apple highlights 120fps slo-mo in fun new iPhone 16 Pro ad

Apple has released a new ad for the iPhone 16 Pro and Pro Max, and it’s all about the new 4K 120fps slo-mo video feature. Here’s a look.

‘Hollywood in your pocket’ with iPhone 16 Pro

The initial ads for the iPhone 16 line were focused entirely on features that aren’t here yet: Apple Intelligence.

Then last week Apple debuted the first ad highlighting Camera Control and everything it can do.

Today’s new ad continues the camera trend by spotlighting a feature exclusive to the Pro models: 4K video recording at 120fps.

Or as Apple puts it in the new ad, ‘Cinematic slo-mo.’

The ad showcases the power and versatility of the new Pro-level camera system.

It ends with the tag: ‘Hollywood in your pocket.’

The iPhone 16 Pro and Pro Max are being positioned by Apple as having truly Hollywood-quality camera. Not just in the video capabilities, but also audio features that can offer different style mixes with a quick tap.

What do you think of the new ad? Is 4K 120fps video a key feature for you? Let us know in the comments.

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

Author

Avatar for Ryan Christoffel Ryan Christoffel

Ryan got his start in journalism as an Editor at MacStories, where he worked for four years covering Apple news, writing app reviews, and more. For two years he co-hosted the Adapt podcast on Relay FM, which focused entirely on the iPad. As a result, it should come as no surprise that his favorite Apple device is the iPad Pro.

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications