Author

Avatar for Seth Weintraub

Seth Weintraub

Founder, Publisher and Editorial Director of the 9to5/Electrek/DroneDJ sites.

Seth Weintraub is an award-winning journalist and blogger who won back to back Neal Awards during his three plus years  covering Apple and Google at IDG’s Computerworld from 20072010.  Weintraub next covered all things Google for Fortune Magazine from 2010-2011 amassing a thick rolodex of Google contacts and love for Silicon Valley tech culture.

It turns out that his hobby 9to5Mac blog was always his favorite and in 2011 he went full time adding his Fortune Google followers to 9to5Google and adding the style and commerce component 9to5Toys gear and deals site. In 2013, Weintraub bought one of the Tesla’s first Model S EVs off the assembly line and so began his love affair with the Electric Vehicle and green energy which in 2014 turned into electrek.

In 2018, DroneDJ was born to cover the burgeoning world of drones and UAV’s led by China’s DJI.

From 1997-2007, Weintraub was a Global IT director and Web Developer for a number of companies with stints at multimedia and branding agencies in Paris, Los Angeles, New York, Sydney, Hong Kong, Madrid and London before becoming a publisher/blogger.

Seth received a bachelors degree in Industrial and Systems Engineering from the University of Southern California with a minor in Multimedia and Creative Technology in 1997. In 2004, he received a Masters from NYU’s Tisch School of the Art’s ITP program.

Hobbies: Weintraub is a licensed single engine private pilot, certified open water scuba diver and spent over a year traveling to 60 cities in 23 countries. Whatever free time exists is now guaranteed to his lovely wife and two amazing sons.

More at About.me. BI 2014 profile.

Tips: seth@9to5mac.com, or llsethj on Wickr/Skype or link at top of page.

Apple approves Real's Rhapsody for iPhone, iPod touch

Site default logo image

Well, we didn’t think it would happen, but clearly it has – Apple has approved RealNetwork’s subscription music service Rhapsody’s application for the iPhone and iPod touch.

This is fairly significant, in part because it follows the widely-publicised approval of Spotify in some key European territories, and partly because it shows Apple’s happy to allow competitors to offer music streaming applications through its devices. In part, this could be to ensure open competition should the company ever decide to move into the subscription-based music space itself. Not allowing competitors to offer similar services on its platforms could be considered anti-competitive.

Rhapsody – US only – is available as a free application, but new subscribers will have to pay $14.99 per month if they choose to keep using it after the initial seven day trial period.

The offering makes 8 million songs available to stream via WiFi or 3G, so could be a nice way to explore new music and casually play half-remembered songs. Like Spotify, the company plans to allow subscribers to load songs over the air for later offline playback by the end of the year.

"This breaks us out of the non-Apple MP3 player segment and now we can reach the iPod Touch and iPhone audience that was unavailable to us before," said Neil Smith, vice president of business management for Rhapsody America.

The application also offers song purchase links for users who like a particular track. These songs are provided by iTunes with RealNetworks taking a slice of any income generated.

Steve Jobs goes back on stage – video

Site default logo image

We know the official video will be up shortly but here is an obviously emotional Steve Jobs’ return to the stage and the warm welcome he got from the crowd.  Another angle from Marketwatch below.

http://s.wsj.net/media/swf/main.swf

In view that Steve Jobs took time to thank the 20-year old car crash victim for his life-saving new liver, we felt this could be the right time to publish an appeal for organ donations. If you want to sign up to donate organs and you are based in the UK or US contact:

US: OrganDonor.gov

UK: NHS Organ Donor Register

Perhaps readers will provide links to relevant bodies in their countries in comments below.

AT&T schedules MMS for September 25th, tethering? "Ask us later"

Site default logo image

AT&T’s network, which is crumbling under the pressure of the high iPhone traffic, seems to be the reason why we haven’t seen MMS and tethering.  Should AT&T have noticed about two years ago that iPhone traffic was starting to tax their network?  Should they have waited until now to roll out some upgrades?  That’s what they are claiming as the reasons for holding back MMS and tethering.  

AT&T said today that MMS messaging, which has been a glaring omission on the iPhone 3G and new 3GS, will arrive on Sept. 25. It’s not quite the "late summer" launch that we were told about, is it?

Why the delay? Well, AT&T said earlier that it was because the company was "finalizing internal system upgrades".  They say that tethering will be announced sometime in the future.

Really? We have to wonder why all of the other industrialized world telcos and some of the third world iPhone carriers have had MMS and tethering since launch.

Full Press release:

An Update on iPhone MMS for our Mobility Customers

We know many of our iPhone customers are eager for an update on our rollout schedule for Multimedia Messaging Service (MMS). We’ve been working for the past several months to prepare our systems and network to ensure the best possible experience with MMS when it launches – and that launch date is: September 25 for iPhone 3G and 3GS customers. MMS will be enabled through a software update on that day.

We know that iPhone users will embrace MMS. The unique capabilities and high usage of the iPhone’s multimedia capabilities required us to work on our network MMS architecture to carry the expected record volumes of MMS traffic and ensure an excellent experience from Day One. We appreciate your patience as we work toward that end.

We’re riding the leading edge of smartphone growth that’s resulted in an explosion of traffic over the AT&T network. Wireless use on our network has grown an average of 350 percent year-over-year for the past two years, and is projected to continue at a rapid pace in 2009 and beyond. The volume of smartphone data traffic the AT&T network is handling is unmatched in the wireless industry. We want you to know that we’re working relentlessly to innovate and invest in our network to anticipate this growth in usage and to stay ahead of the anticipated growth in data demand, new devices and applications for years to come.

We thank you for your business and look forward to keeping you updated on our initiatives.

Apple's advertising company Intranet exposed (part 1)

Site default logo image

Update: Apple pulled the Intranet site. Make sure you are the first to know with the 9to5mac RSS feed or Twitter

Looking at our Web analytics, as we do from time to time, we found a very interesting referrer.  This one happens to be the Intranet of Media Arts Lab, a super-secret part of advertising giant TBWA/Chiat/Day.  

Media Arts Lab has only one customer.  Apple.  And all of the stuff we’ve found has Apple written all over it. Read on for music…

So what do they have on their Intranet?  Our favorite is Music Fridays.  Though it will probably get taken down soon (shame really), they put up two fantastic songs every week.  Most Apple commercials’ songs come from these choices.  For instance, here’s Yael Naim’s New Soul about three months before it became the title track on the MacBook Air commercial.  There are loads of others, have a look – you can even grab the feed!

Also, note you can’t find any of this stuff on Google web searches nor can you find reference to it on their public facing pages.  This is clearly not meant for our eyes.

Media Arts Lab Intranet Exposed
Part 1 – Music for Apple commercials
Part 2 – Apps Machine
Part 3 – Apple Daily News

Can you find anything else here?

Apple's advertising company Intranet exposed (part 2)

Site default logo image

Update: Apple pulled the Intranet site. Make sure you are the first to know with the 9to5mac RSS feed or Twitter

Media Arts Lab does all of Apple’s advertising.  They even have a hand in picking which apps get to be showcased on those ads. 

How do they decide which apps to put on the front page?  They have the Media Arts Lab Apps Machine (blog).  Some recent apps that have been showcased on Apple commercials were showcased here beforehand. 

So, if your app makes it here, it might make it to a commercial – which leads to a few bucks in sales (so we’ve heard).

You can even subscribe to the feed – here.  But probably not for long.

Media Arts Lab Intranet Exposed
Part 1 – Music for Apple commercials
Part 2 – Apps Machine
Part 3 – Apple Daily News

Apple's advertising company Intranet exposed (part 3)

Site default logo image

Update: Apple pulled the Intranet site. Make sure you are the first to know with the 9to5mac RSS feed or Twitter

TBWA Chiat Day’s Media Arts Lab has one client (Apple) and one single focus (Apple).  They even keep a news blog of the most important daily events for the one company they service (Apple).  This is how we found them in our analytics.  Change the URL to find out what they are looking at from day to day.

 

We’re glad that MAL visit 9to5mac and hope that we are returning the favor by sending a few of our readers over to you ;).

Media Arts Lab Intranet Exposed
Part 1 – Music for Apple commercials
Part 2 – Apps Machine
Part 3 – Apple Daily News

DVD (and DoubleTwist) Jon publishes his Apple Anti-trust Subpoena

Site default logo image

It looks like Apple’s lawyers might be in court for anti-competitive iTunes/iPod ecosystem related fun and one of the star witnesses in the plaintiff’s stable is none other than DVD Jon.  Yes, the very same guy who decoded the DVD encryption and also builds an application that circumvents Apple’s iTunes hardware restrictions.  He also put an ad for his software on Apple’s flagship San Francisco store.

Johansen today posted the Subpoena to his site.

It is interesting because this is a 2005 case (SLATTERY v. APPLE COMPUTER, INC) in which:

Plaintiff Thomas Slattery’s lawsuit claims Apple configured the iPod so that it will play only iTunes files and not digital music files from competing vendors of online music. Apple has also encoded its iTunes files so they will only play on the iPod and not any other digital music player, the complaint says.

The suit says another company, RealNetwork, reverse engineered Apple’s iTunes format and began selling iPod-compatible music files for 45 cents each, compared with the iTunes price of 99 cents each. Apple quickly changed its software code so that the RealNetwork files would no longer play on the iPod, Slattery says.

The suit, filed in the U.S. District Court for the Northern District of California, seeks certification as a class action.

…interesting because Palm is currently having similar complaints about Apple.

The published letter to DVD Jon below:

 

Apple Antitrust Subpoena http://d.scribd.com/ScribdViewer.swf?document_id=18466587&access_key=key-1p5ul7t325wjhkbybz3c&page=1&version=1&viewMode=

BeOS Gass

Site default logo image

We’ve been banging on about how your iPhone will be your wallet one day, and we’ve taken many a look at credit card processing systems preparing themselves for launch for the device – but now it looks like we may have missed a trick, at least according to former leader of Mac development and founder of the Be OS, Jean-Louis Gassée.

In his latest report on CBS, Gassée notes that with the iPhone and, to a lesser extent, the Apple TV, Apple has moved toward a whole different business plan, as a service provider rather than hardware maker. Bear with us, we know this is hard to see, and this is the tech exec’s opinion.

“Until recently, Apple’s profits were built on hardware sales. Everything else, system software or iTunes music revenue only mattered as a way to buttress hardware profits. For example, when iTunes came out, analysts expressed concern that music margins were thin or negative. So what? iTunes’s sole role is to prop up iPod and iPhones margins. Apple talks up its software, operating system and applications, spends hundreds of millions of dollars in development and generates modest or no direct revenue from it. It’s all in the service of Mac and iPhone sales and profit margins. That’s the picture so far, fast becoming the past,” he writes.

“With the iPhone, Apple hasn’t just broken into a new product category, it has shouldered its way into a new world of service revenues.” The former Mac chief then breaks out a few numbers, revealing that iPhone sales generate in the region of $850 in service revenue.

Gassée then moves to look at the micropayment systems which already underline iTunes. “Apple has developed an infrastructure,” he writes, observing that a future Apple tablet could be developed into becoming the “channel of choice” for entertainment.

“Apple could become a distributor and micro-payment agent for goods and services going way beyond you can get on an iPhone, think screen size, or a MacBook, think everyday mobility/ubiquity, weight and size,” he writes.

Gassée also observes that former Apple ally and now new competitor, Google, is moving into the same direction, hoping its Chrome/Android OS for netbooks and smartphones (respectively) will help it pump its intelligence into these devices, and hopeful it will then be able to gain business through the offering of similar services.

The former Apple executive also slams Google CEO, Eric Schmidt, to resign from Apple’s board last week, saying it’s long overdue – he should have gone when Google introduced Android…

It’s a fascinating read – go get it….

Your Snow Leopard versus Windows 7 price comparison guide

Site default logo image

Mac OS X 10.6 ‘Snow Leopard’ already occupies two of the top three spots in Amazon’s software sales lists, but battle between Microsoft and Apple isn’t solely over technological superiority, but also over price.

Apple has already told Leopard users it will sell them Mac OS X version 10.6 Snow Leopardfor just $29, rising to just $49 for Snow Leopard Family Pack (5-User).

There’s no introductory offer, not complex licensing arrangements – the price is what you see.

Not so for Microsoft, who appears to be hoping Windows 7 will be better-received than its previous attempt at a modern OS, Vista. Industry insiders pointed to Vista’s tiered and complex pricing system as rationale for poor market reception of the software, but it looks like Microsoft plans to repeat its own mistake – once again too many prices and bundles will complicate the buying experience.

Windows 7 Home Premium edition upgrade will cost $50 on launch; while the Professional edition costs $100. However, those prices were introductoryblink twice and you missed them – order now and  the full price of the Windows 7 Home Premium Upgrade is $120 while Windows 7 Professional Upgrade will be $200 as standard.

Will upgrade pricing and the widely-anticipated launch of Apple’s 10-inch tablet computer be sufficient to persuade another batch of Windows users to make a different upgrade?

Walt Mossberg offers a handy chart, below, for those about to upgrade to Windows 7.  Notice that, unless you are in one of the few green areas, you’ll be starting completely over:

Irish eyes aren't smiling as iPhone 3GS supplies constrained

Site default logo image

Apple just can’t make enough iPhone 3GS units to meet demand, with the latest shortages reported in Ireland, where O2 says demand is much higher than supply.

This follows similar reports emanating from Australia last week, where all Apple’s local carriers also claim demand to be outstripping supply. It’s a pattern of demand that’s being repeated worldwide, for example, 3,000 people attended the Singapore launch of the device there (far surpassing expectations).

Facing customer complaints – one customer has waited three weeks for their new iPhone – O2 firmly pinned the blame on Apple, "There has been unprecedented demand for the new iPhone 3GS since it went on sale in June, not just in Ireland but around the world. We continue to work with Apple to ensure frequent deliveries of stock into Ireland,” an O2 spokesman said.

“However, at the moment, demand continues to exceed supply, as is the case in other countries also. We anticipate that stock levels will improve in the coming weeks," they added.

O2 Ireland said supply should improve in September.

In the background to these supply problems, reports continue to emerge claiming O2 in the UK (we’re not sure about Ireland) will lose its exclusive right to offer the iPhone on October 9. This may be a partial liberalisation, though, it’s possible the iPhone 3GS will remain an O2 UK exclusive.

And in the background, O2 has reportedly attempted to protect itself from any such loss of exclusivity by gaining exclusive rights to offer the Palm Pre in the UK.

Apple Australia faces Melbourne art deco protest over retail store

Site default logo image

Australian news just in: local history buffs are up in arms over a new Apple retail store, part of a new shopping centre development that’s going to see the demolition of one of Melbourne’s finest examples of art deco architecture from the 1930s.

Mall organisers have been given the green light to flatten Lonsdale House, on Lonsdale Street near Caledonian Lane as part of the development. And artist’s impressions of the future complex include a mult-floored Apple retail outlet within the picture.

Darren Steinberg, head of property at developer Colonial Global Asset Management, responsible for the development, confirmed that the company was in talks with Apple over hiring out space in the development.

“We’re in discussions with a number of major international tenants, but at this stage there are no tenants committed to the project because we haven’t formally started the leasing campaign yet," Steinberg said.

Apple now has five retail stores in Australia. This news emerges as Apple recruits top flight talent to help drive retail store expansion in Europe and beyond.

BluRay coming to Macs next month via iTunes 9?

Site default logo image

BGR has a report this weekend that the next version of iTunes, conveniently released in September with the new iPod lineup, will include BluRay support, perhaps coinciding with some new Mac hardware with BluRay drives.  They also report that the new iTunes will allow you to visually arrange the way iPhone and iPod touch apps appear on the screen of the devices.  Lastly, there will be some sort of Twitter/Facebook/Last.fm integration.

BluRay has been rumored on iMacs for over a year and even has made brief appearances in iTunes credits. Steve Jobs previously called BluRay licensing a "bag of hurt" in response to questions on why Apple wasn’t employing BluRay players in their hardware, however licensing for the technology has become simpler and cheaper recently.  It is also interesting that iTunes would support BluRay rather than the current DVD Player app which has got a pretty significant upgrade coming with Snow Leopard.  Up until now it seemed like Apple was avoiding the BluRay scene altogether, opting for its customers to get their HD content from iTunes downloads.

It will also be interesting to see, if this rumor is true, if Apple supports any of the many 3rd party BluRay options available on the Mac. 

Analyst claims first hand knowledge of Apple gaming, home media center tablet

Site default logo image

Barron’s is reporting that an un-named analyst has seen Apple’s forthcoming tablet and expects it to be announced in September with a ship date around November.  They mention that Apple is such a bellwether for the industry that all other manufacturing in this area has stopped until Apple releases this product.  They expect the product to retail for $700-$800 and fulfill a variety of multimedia functions including AppleTV and Gaming.

One veteran analyst who has seen first-hand a prototype slate-style computer from Apple  says the device could be announced in September for release in November.

Whatever the exact dates, the computer industry is so anxious to see what Apple introduces that it has held off on competing designs until Apple CEO Steve Jobs gives the device his final blessing. "It’s close enough now to a final design that in Asia, there’s no other product in the waiting room or in the bullpen," said the analyst. "There are dozens of ODMs [original device makers] making products for Lenovo and other PC makers that are all waiting to see what the Apple product is."

The new device, which may retail for $699 to $799, could fulfill a variety of multimedia functions currently taken up by a gaggle of individual consumer electronics devices. It could be a home media center, somewhat like the current Apple TV, and it could be a gaming machine, opines Jon Peddie, head of Jon Peddie Research in Tiburon, Calif. "Gaming will be a big part of what this is about," he adds.

The machine impresses with its display of hi-def video content, says the veteran analyst, who asked not to be identified. "It’s better than the average movie experience, when you hold this thing in your hands."

A second source confirmed to me that news of the new device "is all over the supply chain in Asia." The biggest question at this point, and the least understood by anyone outside Apple, is whether the company’s App Store will be the exclusive distribution point for software for this device.

As Steve Jobs says, it’s the software that defines these things.

Is anyone excited about this thing yet?

Non-existent Blackberry to get front-facing camera for video conferencing, just like non-existent iPhone's

Site default logo image

In an interview with a RIM representative, Jason Wilk from Tinycomb.com pulled some interesting information about upcoming Blackberries, including the following about front-facing cameras for video conferencing:

I asked him what RIM planned to do if the iPhone were to have upgraded their hardware to include a front-facing camera. His response was “as I said before, we are fortunate to have our relationships with many different carriers, some of which can handle something like live video-conferencing”. In other words, he and his team weren’t worried about the iPhone launching front-facing video-chat so long as they are with AT&T. The last thing he said to me was “video conferencing is something that could completely change the mobile landscape and it is something we have been thinking about and working on for quite some time. You will start seeing something early next year”.

Apple has had its eye on forward facing cameras as well, detailing them in various patent applications published over the past year.  Many thought the iPhone 3GS would have a forward facing camera but concerns about AT&T’s poor network quality (as stated above) probably put that out of Apple’s reach.

via Gizmodo

Apple releases WWDC 2009 session videos on iTunes

Site default logo image

Apple today made WWDC sessions available on iTunes for a $299 price.  You must be at least a free ADC Online Member or Registered iPhone Developer to activate WWDC 2009 session videos.

Purchase session videos from the Worldwide Developers Conference 2009 and watch Apple engineers deliver in-depth technical information about the technologies that power iPhone OS and Mac OS X.  If you are an ADC Premier Member or if you held a WWDC 2009 E-ticket you should have received a communication with instructions on how to access session videos from WWDC 2009 for free.

 

Qik coming to iPhone..maybe for reals this time

Site default logo image

If you’ve been with us awhile, you know we’re pretty huge fans of Qik. Qik is simply a video broadcasting app for mobile devices.  The video is sent from the iPhone to Qik.com where it can then be embedded into anyone’s website.  It has been running on jailbroken iPhones for over a year but the want to be legit. Qik has been submitting like crazy to the App Store only to be turned away time after time.  Digg founder, Kevin Rose stated it would be accepted last year but unfortunately it got turned down.

Now that the iPhone has a video API as well as some more CPU power under the hood, Qik is going to try to submit again. Although we’re optimistic, we wouldn’t bet on it getting accepted.

There are a few reasons why.  Some artificial, some real.  First and foremost, Qik is funded by Elevation Partners, the same investment company with former Apple Execs Jon Rubinstein and Fred Anderson that are running Palm. 

Also, AT&T is certainly wary of any app that uses any of their craptastic bandwidth.  Qik is a single stream so it isn’t anything more than uploading a Youtube Video – you know the same Youtube that experienced four times the video uploads the week the iPhone 3GS got released.

Also, we hate to say it but Apple may be working on something like this and might not want competition in this field.

As the video above states, the new version of Qik will have new features like using Stereo Bluetooth audio input and other cool tools.  Even if Apple denies this app again, you know where to find it.

Howto: Downgrade to Quicktime 7 in Snow Leopard

Site default logo image

So we’ve been playing with the Snow Leopard for awhile but didn’t know how to use old Quicktime 7 – Snow Leopard comes with Quicktime 10 by default.  Turns out, it’s pretty easy.  Just open a Quartz compozer file from your computer with Quicktime and it will prompt you to update.  To find a .qtz file simply do a Spotlight search.

Here’s a video of the process from ijustapple. Turn off the sound on your computer before hitting play…unless you happen to be DJing at a 1990’s club.

Quicktime 7 gets put in your Applications/Utilites folder.