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9to5 Staff

On Apple vs Google and the talent drought

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COMPUTERWORLD: Apple, Google, Facebook, Microsoft, Nokia — these big name firms are locked into eternal struggle in the ever-changing world of technology, but Apple may hold the central skill in this new world order, as building tomorrow’s dreams demands that old engineering adage, “less is more”, and “better is not necessarily better than best”. Why? Because they can’t get the staff.

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(Image c/o, Wired)

EA says Apple could take console gaming challenge

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[youtube http://www.youtube.com/watch?v=2ybn-OvSLKg&fs=1&hl=en_GB]

Apple may or may not seize the chance to raid the console gaming markets next year if and when it introduces application support to the Apple TV, but it is one of the world’s few firms with a chance to take a bit at that market, at least that’s according to Electronic Arts.
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Apple forces (partial) AirPrint Hacktivator tool offline

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Recall the heady days of last week sometime when we told you about AirPrint Hacktivator, software which let you print to OS X shared printers from iDevices? Well, early versions of the software has been removed by the developer at Apple’s request.

“While working on my next project, VPN Hacktivator, I received an email from omm.com on behalf of Apple instructing me to take down the AirPrint Hacktivator pages,” the developer explains.
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Apple opens up new business with POS systems

Late last year there were rumors that Apple would release their EasyPay point-of-sale system as a commercial product to third parties. Last month Apple’s first customer, Gap Inc’s Old Navy subsidiary began piloting them.  We’re told there is one per store and they are kept in a safe when not in use.

The two Bay Area companies have had strong ties at the top with Gap’s former CEO Millard Drexler sitting on Apple’s Board since 1999 and Steve Jobs sitting on Gap’s from 1999 to 2002.

The image above is a customer checking out at her local Old Navy store via the Apple-developed point of sale system. Specifically she is signing for her purchase with her finger.

To be clear, we’ve been told this is an Apple PoS (not one of many third party systems that use an iPod to make transactions) software system but rebranded ‘ZipCheck’ for third parties.  The Linea-pro sleds are built by a third party.

The Apple PoS system prints customer’s receipts wirelessly to stationed printers throughout the retail stores (like at Apple stores) and apparently some employees are wearing mini-printers on their belts. According to some Old Navy employees the Apple POS system is perfect for the holiday sales rush as the device’s portability cuts down lines and is simply more efficient for everyone.

A Gap. Inc. spokeswomen confirmed Apple’s new business for us with the following statement:

Since they pioneered the EasyPay system in late 2009, Apple has had a tremendous success with it at their retail stores and is now finally extending this technology into new markets, starting with Gap Inc.


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iTunes Best Album & Song 2010 shortlists announced

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The shortlists for this year’s iTunes Best Album 2010 and iTunes Best Song 2010 have been announced today. The winning album and song will be published in early December.

Fans can vote for their favourites among the year’s best selling records on iTunes in the “People’s Choice” categories by downloading the app for iPad, iPhone or iPod touch or visiting www.bestalbumandsong.co.uk.  (BTW, this is a legit Apple Site)
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Apple's iPhone customers are the most loyal

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Android may be heading toward becoming the dominant mobile OS on strength of simply being ‘good enough’, but Apple’s iPhone remains the best, building user loyalty no other platform currently possesses.

New research from GfK says nearly 60 percent of iPhone owners plan to stay loyal to Apple — compare this with competitors, the percentage of how many owners plan to say loyal follow:
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Infinity Blade expected to ship Dec 9

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[youtube http://www.youtube.com/watch?v=JDvPIhCd8N4&fs=1&hl=en_GB]

Be happy, iGamers, as the Unreal engine-driven much-anticipated Infinity Blade game is rumored to be set to ship on December 9.

If you’ve been watching you’ll know this is the game Apple showed us during a keynote presentation with Epic Games folks invited to share stage time with Jobs. And the audience oohed and ahhed at those hot, hot graphics.
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Apple hires patent lawyer army as Nokia ITC hearing begins

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Apple is gearing up for smartphone battle with Nokia at the International Trade Commission, hiring a crack team of patent expert lawyers to argue its case in one of a series of landmark patent cases afflicting the smartphone industry.

Apple and Nokia are both alleging intellectual property violations on the part of the other, with both firms using these as big sticks in an attempt to prevent US imports of competing handsets. The battle is a precursor to similar campaigns between Apple and HTC and Apple and Motorola.
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