EA says Apple could take console gaming challenge

[youtube http://www.youtube.com/watch?v=2ybn-OvSLKg&fs=1&hl=en_GB]

Apple may or may not seize the chance to raid the console gaming markets next year if and when it introduces application support to the Apple TV, but it is one of the world’s few firms with a chance to take a bit at that market, at least that’s according to Electronic Arts.

EA vice president Eric Soderlund told CVG: “If it was anyone but Apple, I’d say that’s going to be very hard,” Soderlund told CVG. “I still think it’s going to be extremely hard for them but they’ve surprised many people before.

“Look at what they did with the iPhone, right? They are a truly brilliant company so I would give them a relatively good chance to succeed if they tried.”

There’s growing feeling Apple could get into the console gaming market pretty easily. In October Nintendo’s US biss Reggie Fils-Aime warned that Apple is a bigger threat to Nintendo than Microsoft.

Earlier this year analyst Michael Pachter said it’s “natural” that Apple could convince a large number of iPod and iPhone gamers to buy a game-enabled AppleTV, similar to the way it has drawn users to the Mac platform through the iPod.

And if Apple doesn’t take the challenge, there’s always its developer community. Yesterday saw the release of The Incident 1.3, a rather spiffing title that also lets you stream the video of the game to your iPad (which you connect to your TV), using your iPhone as game controller.