Apple’s relationship with the new Star Wars films has developed somewhat in the last few months. In a recent profile, Ive describes how Abrams had asked him on the design of lightsabers.

Clearly, the amicable relationship remains as Abrams is now pictured sporting the stainless Apple Watch, ahead of general release in a week’s time, at a panel discussing the upcoming Star Wars film. Other ‘celebrities’ have also been spotted wearing the watch, with Katy Perry and Pharell Williams both receiving gold Apple Watch Edition models. Apple seems to be seeding the device even more aggressively, with Sam Smith posting on Instagram that he too had been given an Apple Watch by Ive.

Yesterday, Karl Lagerfield was pictured with an Apple Watch Edition and what appears to be a custom-designed gold link bracelet — not currently available for order.

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