AAPL market share Stories January 10, 2014

iOS/Android market share vs. installed base visualized

 

As theĀ Guardian‘s Charles Arthur points out, market share is a very different thing to installed user-base. The highly-detailed piece is worth reading in full, but the take-out is the bottom graph. That’s what the real world of U.S. smartphone users looks like. Or, to put it in two sentences …

Here’s the reality: at the time this was written, more than 40% of the smartphones in use in the US […] were iPhones. Only about 51% of the smartphones in peoples’ hands in the US are Android phones.

Smartphone adoption as a whole has grown at a rapid rate, and within that iOS and Android have, in the U.S. (and many other developed markets, I’m sure) grown at pretty much the same rate, with a rather modest gap between them.

AAPL market share Stories November 6, 2013

Apple’s share of the U.S. smartphone market grew by 0.7 percent in the last quarter to reach 40.6 percent, according to comScore data.

Sales of low-cost handsets mean that Android’s position as leading mobile platform is safe, with a marginal drop to 51.8 percent of the market, butĀ Apple remained top of the vendor rankings …

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