AdAge

Two 'AdAge' stories June 2013 - August 2013

VEVO music video service reportedly working on 24/7 Apple TV ‘app’ (update: coming this month)

VEVO, the popular music video streaming service, is currently developing a new Apple TV application, according to AdAge. The VEVO TV app will, of course, stream content 24/7, and VEVO already has an app for iPhone/iPad/iPod touch, Android, Microsoft devices, and the Roku.

Roku integration into the Apple TV would be as an “app” much like HBO, Hulu, ESPN, and YouTube. The rumored addition of VEVO comes at a time where Apple and Time Warner Cable are reportedly working to strike a deal to bring Time Warner Cable content to the Apple set-top-box.

Update: AllThingsD says the app could come as soon as this month.

Report claims Apple’s iRadio will include both audio ads and traditional iAds

Following several reports from earlier this week claiming Apple’s much rumored free, ad-supported radio service would be tightly integrated with its iAd business, AdAge claims to have more details on how ads will work in the service.

In case you were wondering whether or not the ads would be audio ads or traditional app-like iAds, AdAge says both:

The audio ads will be sold via iAd, Apple’s mobile ad network, according to a former Apple executive with knowledge of the situation. In addition to audio ads, the streaming music service will also contain the mobile ads iAd currently sells.

The aim of the ad-supported service, which according to the report’s sources will not include the ability to search or play specific songs on-demand, is to drive song downloads to iTunes.

The report adds that a spokesperson for Sony/ATV Music Publishing, the one major publisher that reportedly hasn’t made deal with Apple yet, said the company “is optimistic it will sign a deal with Apple soon.”
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