IAd Stories March 22

AAPL: 106.72

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With Apple making very clear how strongly it feels about the privacy of customer data through the FBI case, it’s no surprise that the issue is a hot-button within the company. A Reuters piece shows just how serious Apple is when it comes to guarding personal data.

Any collection of Apple customer data requires sign-off from a committee of three “privacy czars” and a top executive, according to four former employees who worked on a variety of products that went through privacy vetting […] The trio of experts […] are both admired and feared.

One former employee said that debates over whether or not customer data can be used to improve a service usually take at least a month to settle, and some privacy issues are debated for more than a year before a final decision is reached. Key privacy issues are escalated all the way to Tim Cook.

It was a refusal to compromise on privacy that killed one of Apple’s products, says the piece, while others needed to be substantially reworked to achieve privacy sign-off …

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IAd Stories March 15

AAPL: 104.58

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Apple is finally rolling out its Apple News Format to all publishers, after an initial announcement at WWDC 2015. The format lets anyone, big or small, create rich multimedia stories within the Apple News app, featuring panoramas, videos, animations and more.

Until today, Apple News Format was limited to exclusive launch partners (like Wired) whilst everyone else had to resort to basic RSS import. Publishers interested in using the format should check out the documentation on Apple’s website.

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IAd Stories January 15

AAPL: 97.13

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February update: We have followed up with Apple numerous times since this original post for more clarification and have finally received a firm answer to explain the situation. The whole of the iAd network is going away — developers will not be able to include any ad banners in their apps after June 30. Developers will have to find a new ad company to continue monetizing their apps using ads, as iAd will no longer function. Original story below …

On its developer news blog, Apple has announced that it is closing the iAd App Network on June 30th. Targeted at smaller publishers, the iAd App Network let developers pay reduced rates to feature advertisements for their own App Store apps across the iAd publisher network.

The news follows a report from Buzzfeed that Apple is closing iAd campaign sales and converting all inventory to automated system. Apple says that if developers want to keep advertising on iAd until that time, they have to make a campaign from scratch using iAd Workbench. New apps will not be accepted into the iAd App Network Program.

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IAd Stories January 13

AAPL: 97.39

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Apple’s rocky iAd advertising platform is about to see some major changes, says Buzzfeed’s John Paczkowski. According to the report, Apple plans to dismantle its iAd sales team and stop its role as a middleman between publishers and customers:

While iAd itself isn’t going anywhere, Apple’s direct involvement in the selling and creation of iAd units is ending. “It’s just not something we’re good at,” one source told BuzzFeed News. And so Apple is leaving the creation, selling, and management of iAds to the folks who do it best: the publishers.

Apple is phasing out its iAd sales force entirely and updating the iAds platform so that publishers can sell through it directly.

The big news, Buzzfeed notes, is publishers that play ball will take home 100% of the ad revenue generated rather than a 70/30 split with Apple.

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IAd Stories July 21, 2015

IAd Stories July 14, 2015

Winston Crawford, a former advertising executive, has left Apple to join Drawbridge. The move comes at an interesting time given Tim Cook’s recent comments on user data and privacy.

Drawbridge is a relatively new company which helps marketers track user data across multiple mobile devices like smartphones and tablets. He joined as COO to help expand the tracking technology to new areas like offering the ability for retailers to show the same online shopping cart to a single customer across multiple devices.

What’s interesting about this move is Crawford’s comments about Apple’s way of doing ads. Going back to those thoughts shared by Tim Cook about not being in the business of harvesting user data for profit, and looking at what Drawbridge does, it’s quite a startling contrast between the two. expand full story


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