Apple announced two changes to its iAd platform today, expanding the reach and available formats of the ad network in an attempt to reel in more advertisers. The first of these changes is support for brand new iAd styles, including those pre-roll videos we’ve all come to know and love on YouTube. Full-screeninterstitial have also been added to the selection, with both new formats detailed in an updated implementation guide.
The company also announced that it starting today the iAd network is available in two new countries: Russia and Switzerland. iAd creators can use the iAd Workbench to update their target audiences to cover these new demographics.