IAd ▪ July 21
IAd ▪ July 14
Drawbridge is a relatively new company which helps marketers track user data across multiple mobile devices like smartphones and tablets. He joined as COO to help expand the tracking technology to new areas like offering the ability for retailers to show the same online shopping cart to a single customer across multiple devices.
What’s interesting about this move is Crawford’s comments about Apple’s way of doing ads. Going back to those thoughts shared by Tim Cook about not being in the business of harvesting user data for profit, and looking at what Drawbridge does, it’s quite a startling contrast between the two.
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IAd ▪ June 12
With Apple’s new Wallet app in iOS 9, a revamped version of the old Passbook app with a name that better reflects Apple Pay integration, Apple will let marketers send out dynamic offers triggered by location or a user’s interests through iAd. Apple noted the feature on its blog for advertisers explaining that “marketers can reach loyal customers with specific messages that reflect the customers’ interests, or convert a new customer by presenting a reason to try something new.” expand full story
IAd ▪ March 19
IAd ▪ November 19, 2014
When Steve Jobs said something was going to happen, it generally did. One notable exception, though, has been Apple’s mobile advertising platform, iAd. Jobs said back in 2010 that it would grab 50% of the mobile ad market; right now, it’s sitting at just 2.6%. That may be about to change after advertising middleman Rubicon announced that automated purchasing of iAds will soon be supported … expand full story
IAd ▪ October 28, 2014