Advertisers looking to make automated ad purchases on Apple’s iTunes Radio platform will finally be able to do so thanks to changes the company is rolling out now. While in-app iAds have been available for automated targeting for some time now, audio ads that run on free iTunes Radio accounts have always only been available through Apple’s sales representatives.
Enhanced customer targeting is also being added to the iAd offering. User phone numbers and email addresses can be anonymously compared against advertisers’ in-house data. iAd Workbench will also allow advertisers to target specific segments of the iTunes Radio userbase, utilizing the Customer Match feature that has been available to in-app ads since it was released last year.
As with banners and other iAds, users who opt-out of targeted advertisments will be exempted from the service. While Apple is planning to revamp its Beats Music service later this year, iTunes Radio is expected to remain its own separate product