[Update 1/11: This is one rumor Apple is happy to deny. Here’s a statement to Buzzfeed:“There is no truth to this rumor,” Apple spokesperson Trudy Muller said in a statement to BuzzFeed News. “We are entirely focused on switching users from Android to iPhone, and that is going great.”]

Apple launched a Move to iOS app in September, pictured, that enables Android users to quickly transfer documents, photos, contacts and other personal data to a new iPhone. This eases the pain for Android users to switch to iOS, which clearly benefits Apple. Interestingly, the Telegraph is reporting that Apple is now developing a similar tool that goes in the opposite direction, letting iPhone users more easily transfer to Android devices.

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