All Apple Stores revamping third-party accessory selection with Apple designed boxes
Apple-designed packaging for the Mophie Juice Pack and Logitech iPad Keyboard
Apple is looking to own yet another aspect of its product experience. The company is gearing up to revamp its third-party accessory selection across all of its retail stores by next week by reducing the amount of accessories available in stores to ones sold in packaging co-designed by Apple. Apple has been working with select third-party accessory makers over the past six months to redesign boxes so that the experience more closely matches the boxes of Apple’s own products…
