Another iAd executive leaves Apple
Last year, we noted Apple’s Vice President of Mobile Advertising Andy Miller left his role on Apple’s iAd team to become a partner at venture firm Highland Capital. Apple hired Todd Teresi from Adobe to replace Miller, but TechCrunch reported today that another iAd executive, former Senior Manager Mike Owen, will leave to take a job as the CRO of video ad network AdColony:
In his role at Apple, Owen had overseen the company’s New York office — arguably the most important, given many of the main players in the ad industry are so heavily concentrated there. His new job as CRO at AdColony is based in Los Angeles, where he will be responsible for overall company revenue
Owen provided a statement:
“AdColony is delivering rich, fast mobile video experiences to consumers in a mobile video ecosystem that is riddled with speed and quality issues… Video is incredibly powerful for consumers and brands and AdColony’s technology is allowing premium publishers to deliver the highest quality video experience to their consumers, which is translating into unprecedented results for advertisers. The post-PC era has just begun and we have a clear opportunity to change the way consumers think about, and experience advertising on their mobile devices.”
