Amazon and Target won’t be the only major retailers on your wrist for long: sources say that Apple is finishing up work on a version of its Apple Store application for the Apple Watch. The Apple Watch app will come “soon” as part of an update to the Apple Store iPhone and iPad application, and will likely enable customers to make certain types of Apple Store purchases from their wrists, as well as receiving Apple Store-related notifications. As the Apple Watch does not have a keyboard, more involved orders will require the user to move over to the iPhone app. Apple will ask employees to push Apple Store app installations for the Apple Watch to customers this summer, when the Watch goes on sale in Apple’s own stores. Until then, retail employees will be encouraged to show off the Apple Store app on demo Apple Watches.
Double-click Stories April 29, 2015