Element

Starwood Hotels has officially launched its SPG Keyless service, allowing guests to use their iPhone (and, in the Spring, Apple Watch) to unlock their hotel doors, bypassing the front desk. The boutique hotel group first announced the project back in January.

1. After booking a reservation at a keyless hotel, SPG members are invited to opt-in to SPG Keyless and register their phone through the SPG App.

2. Approximately 24 hours before arrival, the guest receives his/her room number and Bluetooth key via the app.

3. Upon arrival at the hotel, the guest can completely bypass the front desk (where available) and go directly to his/her room.

4. Then, after ensuring his/her Bluetooth is enabled, the guest simply opens the SPG App, taps the smartphone on the door lock, waits for the green light and enters the room.

The service goes live today at three Starwood brands: Aloft, Element and The W.
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