engine Stories November 26, 2013

According to a report from TechCrunch, Apple has recently implemented updates to the App Store’s search engine allowing it to compensate for “misspelled queries with small typos” and provide more useful results. The update also reportedly extends to app titles that have spaces in the title:

For example, those looking for the highly ranked “QuizUp” game wouldn’t have found it before if they had typed in “Quiz Up” with a space. Now it appears.

The result will ultimately be better discoverability for apps in the App Store, especially for developers targeting keywords that are commonly misspelled. As noted by TechCrunch, it’s also something that has helped Google provide better results on its Play store (as highlighted in the graphic from SEO firm SearchMan above): expand full story

engine Stories May 14, 2013

EA confirms ‘Frostbite Go’ engine for mobile games will come to iOS & Android

As noted over at NeoGAF, EA has recently updated its website for the popular Frostbite engine to list details regarding a new version of the development platform for mobile devices dubbed “Frostbite Go”. While there aren’t many details, the page confirms that EA has plans to bring the engine to both iOS and Android, something that was previously rumored based off job listings for Frostbite.

One of our most exciting current projects is called Frostbite Go, a mobile division empowering EA game developers with Frostbite’s proven excellent workflows and features to bring true Frostbite experiences to all major mobile platforms.

Runtime in Frostbite supports a highly scalable model in order to appeal to the diverse array of platforms available on today’s market. Efficiency in both our runtime memory and runtime performance are both key factors to enabling code and data systems to deploy content to diverse targets from XBOX360 and PlayStation 4 to iOS and Android.

The Frostbite engine is best known for powering EA’s Battlefield and Need for Speed series, and back in January a job listing hinted that EA has plans to bring the engine to Mac OS X as well.

EA is currently developing Frostbite 3, which is expected to ship first with the much anticipated Battlefield 4.

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