Environmental impact statement

Apple today released a new environmental impact report on its Apple and the Environment webpage detailing improvements in the newly launched Mac Pro’s environmental performance. In the report, Apple notes the new Mac Pro meets ENERGY STAR® Version 6.0 standards and gets a Gold rating from EPEAT, but it also provides estimates for the Mac Pro’s lifetime greenhouse gas emissions (around 940 kg CO2e), power consumption, and material efficiency.

In a section outlining the power efficiency of the new Mac Pro with the chart above, Apple claims the new machine “consumes 68 percent less power in idle mode than the previous-generation Mac Pro.” 
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[youtube=http://www.youtube.com/watch?v=hrZ3wxpQzNo]

(KTVU News)

Cupertino had its Apple Campus 2 Environmental Impact meeting this evening.  Apple was represented by Campus 2 Project Manager Terry Reagan.

The City of Cupertino will be the lead agency and will prepare an Environmental Impact Report (EIR) for the Apple Campus 2 Project

While most Cupertino residents seem pretty excited about the idea, some are voicing concerns that traffic and other environmental impacts of the huge building could adversely affect their town. Notable from the video above:

• Contrary to previous reports, Mayor Gilbert Wong said the project wasn’t a “done deal”
• Apple Campus 2 Project Manager Terry Reagan (1.21) is no Steve Jobs when it comes to presenting Apple’s case.

Overall, the backlash seems minimal at best and easily surmountable.  Apple doesn’t appear to have overlooked anything.
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