fashion show Stories February 5, 2014

Apple posts new 30-second iPhone ad created from Burberry fashion show footage

[youtube http://www.youtube.com/watch?v=iKcBNbRSdyI]

In September of 2013, Apple and Burberry partnered up to shoot an entire fashion show using only iPhones. Today Apple released a new thirty-second ad for the iPhone 5s that features footage from the show combined with behind-the-scenes footage of the iPhones used to document the event.

The show was filmed with fourteen different iPhones throughout the venue just prior to the public release of the phone to the public.

fashion show Stories September 17, 2013

Apple announced last week that Burberry would be capturing its London fashion show that took place yesterday entirely with its new iPhone 5s, and today Burberry has posted the full video of the event. There’s no mention whether or not the full 15 minute long video above has been retouched after being shot on the iPhone, but Apple and Burberry say the entire show, including photos and video, was “shot exclusively on iPhone 5s.”

We’ve seen a few shots leak throughout the week already, but¬†Pocket-Lint has an inside look at how Burberry’s photographers shot the show using 14 different iPhones and an interview with Burberry’s creative director Christopher Bailey: expand full story

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