Hyperlink Stories February 26, 2016

AAPL: 96.91

0.15

There are now a ton of third-party Apple Watch bands on the market of varying quality, but at $69, this alternative to Apple’s pricey stainless steel link band from Hyper is worth a closer look.

The bands are made out of the same 316L stainless steel that Apple uses, and nothing about them indicates why there would be an almost $400 gap between these and Apple’s.

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Hyperlink Stories January 6, 2016

AAPL: 100.70

-2.01

At CES 2016, Hyper is showing off both new and updated product lines, all of which are specifically designed with iPhone, iPad, and Mac users in mind. The highlights are a new USB-C hub for 12″ MacBook users, a USB 3.0 Lightning thumb drive, and a pair of slick Apple Watch accessories.  expand full story

Hyperlink Stories August 8, 2013

Apple patents more sophisticated enhanced podcast ‘Audio Hyperlinking’ system, possibly for iTunes Radio

PatentlyApple spotted an interesting-looking patent that could have both editorial and advertising applications in podcasts and iTunes Radio broadcasts. It’s of course written in the usual dense patent language:

Hyperlinks within an audio stream provide a way for a listener to access linked resources. An audio hyperlink encoded in an audio stream indicates the presence of an audio hyperlink in the audio stream, as well as providing information for traversing the hyperlink to the linked resource. The hyperlink may be conditionally traversed upon a user interaction or automatically upon detection in the audio stream, possibly pausing the audio stream containing the hyperlink during the traversal of the hyperlink and resuming the audio stream if the audio stream is returned to from the linked material. The linked material may be other audio content, but may also be any other type of desired content that may be accessible by the system processing the audio stream.

Or, in plain English, a simple audio signal can be included in a podcast that can do various funky stuff. It could, for example, allow a spoken-word podcast to display photos to illustrate points being made, or include a link to an optional video which the user could activate with a spoken command. In that example, the podcast would automatically pause while the video is playing and resume again when it ends.

While existing Enhanced Podcasts can do some of this, the new system would be significantly more powerful and flexible. It could launch any form of media, from a webpage to a movie, and would be available in any audio format, not just AAC.

While we’d hope to see some of the editorial applications I’ve described, it’s also likely to be used to activate advertising on iTunes Radio.

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