IBM analytics show that iOS dominates online purchasing in both transactions and average sale values
Android might have the sheer weight of numbers, but when it comes to ecommerce, it’s iPhone and iPad owners retailers want to attract. Online shopping data compiled from Thanksgiving shopping yesterday showed that despite iOS devices in the US being outnumbered almost two-to-one by Android, it’s iOS devices that dominate online purchasing.
iOS accounted for a quarter of online purchases, compared to less than 7% for Android devices. Average order value was also higher, at $118.57 compared to Android’s $95.25 …
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