If you’re among the thousands planning to trade in a current phone for a new iPhone 17, iPhone Air, or iPhone 17 Pro, remembering to turn off this setting will save you an entire hour at the Apple Store.
Apple’s new iPhone 17, iPhone Air, Apple Watch, and AirPods lineups debut tomorrow. Apple is preparing for the festivities with special displays at its retail store, including a stunning design at Apple BKC in Mumbai, India.
Apple has released a new version of iOS 26 that’s exclusive to its new iPhone 17 Pro and Pro Max arriving in users’ hands tomorrow. Here’s what you should know.
The iPhone 17, iPhone 17 Pro and Pro Max, and iPhone Air all arrive in stores tomorrow, September 19. Now, Apple has begun notifying the first pre-order customers for the new iPhones that their devices have shipped.
In a new video shot entirely on the iPhone 17 Pro and iPhone 17 Pro Max, photographer Tyler Stalman takes an in-depth look at the cameras on the new iPhone 17 lineup, with a special focus on the Pro models. Here’s what he found.
Apple is apparently preparing its supply chain for an uptick in new iPhone sales next year, according to a new report by Nikkei. The company has apparently targeted sales of about 95 million iPhone 18 models in 2026, noting that the new lineup won’t arrive until the fall.
While the new foldable model will draw interest, Apple is expecting sales to be up across all iPhone 18 models. The company seems to be indicating that it expects a halo effect, where people are enticed into upgrading based on the flashiness of the shiny new folding iPhone, but some will ultimately opt to upgrade to a traditional slab iPhone 18 regardless.
We’ve got our first battery life shootout results for the new iPhone 17, iPhone 17 Pro and iPhone Air lineup, courtesy of The Tech Chap. At least in this test comprising continuous streaming YouTube video playback on Wi-Fi and cellular, all the new iPhone models perform well, and are a lot closer together in terms of longevity than you might expect.
The benchmark comparison is the iPhone 16 Pro Max, which achieved 7 hours and 29 minutes. The iPhone 17 Pro Max now takes the crown, lasting 7 hours 58 minutes. But even the smaller iPhone 17 Pro beat the 16 Pro Max, showing the tangible year-over-year gains in the Pro models …
iOS 26 launched today for all users, packed with new features including battery-focused improvements. One addition is a new Adaptive Power battery mode that joins Low Power Mode, and is enabled by default on iPhone 17, iPhone 17 Pro and Pro Max, and iPhone Air.
Apple analyst Ming-Chi Kuo suggests that demand for the new iPhone 17 lineup is strong, with initial orders beating out those for last year’s iPhone 16.
He points to a clear indication that the iPhone 17 Pro Max is the star performer, although does acknowledge that demand for the iPhone Air may become clearer over time …
Apple truly hit it out of the park with the base iPhone 17, making it one of the companies best value iPhone models in quite some time. With how many incredible upgrades there are on iPhone 17, it actually makes a comparison to last year’s iPhone 16 Pro model more interesting than you’d expect.
The iPhone 17 is resonating with Chinese consumers, with seemingly strong preorder sales volume. The South China Morning Post reports that iPhone 17 sales at JD.com (a large online Chinese retailer) within the first hour of preorders going on sale exceeded the first day of iPhone 16 preorders last year.
The base iPhone 17 with 256 GB storage was said to be the most popular model. Meanwhile, the launch of the iPhone Air is indefinitely delayed while Apple waits for eSIM-related regulatory approval.
Apple recently announced its latest iPhone 17, 17 Pro, and iPhone Air models – and as we’ve seen, the base iPhone 17 gained a plethora of upgrades that have made it quite a compelling package. That begs the question, does a 2 year old ‘Pro’ iPhone still have a leg up, or should you just go with the new base model iPhone 17?
Apple wrapped it its ‘Awe dropping’ launch event for the new iPhone models, Apple Watches, and AirPods Pro 3 yesterday. While the new iPhone Air and iPhone 17 Pro are much more interesting – I think the base model iPhone 17 will actually end up being a sleeper hit. Here’s why.
Apple has updated its iPhone Repair and Service website to include service fees for the iPhone 17, iPhone 17 Pro, and iPhone Air. Here are the prices for battery, glass, and other replacements.
The iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and iPhone Air are now available to order. First deliveries ship on September 19.
You could order AirPods Pro 3 and new Apple Watch lineup as soon as the event ended, but today is the first time customers can claim their new iPhones for launch day. You can also buy new accessories, including the Crossbody Strap and the TechWoven cases.
The iPhone Air is Apple’s flashiest new iPhone model, featuring a strikingly thin industrial design. One of the ways Apple achieved this sleek profile was to maximise internal space by making all iPhones Airs rely on eSIM, with no physical SIM card slot model available.
Despite announcing at the event that the iPhone Air would be available in China through carrier China Telecom, Apple has since delayed the launch. Via The South China Morning Post, the iPhone Air will not go on sale in China today as Apple continues to work with the Chinese regulators regarding eSIM.
Pre-orders for the iPhone 17 line and iPhone Air kick off tomorrow morning at 5:00 a.m. PT. But if you want the fastest, smoothest pre-order process possible, Apple just announced the cutoff time for its ‘Get Ready’ option that speeds things up.
Every year, one of the tentpole features of Apple’s new iPhones is a brand new A-series chip. But this year with A19, Apple is doing something it never has before with its iPhone lineup at launch.
Alongside the new iPhone 17 lineup, iPhone Air, and more, Apple unveiled a wide range of new accessories across both its own brand and Beats. Here’s everything new.
Have you ever heard of PWM (pulse width modulation)? Even if you haven’t, this screen flickering issue still might impact you. But iPhone 17 looks like it will bring a long-awaited PWM fix.
Apple just launched four new iPhones: the iPhone 17, 17 Pro and Pro Max, and iPhone Air. The introduction of iPhone Air makes a purchase decision especially difficult this year. But Apple seems to know that, as it’s published a new video to help shoppers decide on the right model for them.
iPhone 17 pre-orders don’t go live until Friday, but you don’t need to wait until then to get the process started. Doing the preparation today can save time on the day and maximize your chances of receiving your new phone on day one.
Apple lets you go through the complete process of picking your iPhone 17, configuring the exact model you want in terms of color and storage, and even getting a trade-in quote for your existing phone – all before pre-orders open …