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Apple prepares suppliers for an iPhone sales boost next year, fueled by the new foldable model

Apple is apparently preparing its supply chain for an uptick in new iPhone sales next year, according to a new report by Nikkei. The company has apparently targeted sales of about 95 million iPhone 18 models in 2026, noting that the new lineup won’t arrive until the fall.

While the new foldable model will draw interest, Apple is expecting sales to be up across all iPhone 18 models. The company seems to be indicating that it expects a halo effect, where people are enticed into upgrading based on the flashiness of the shiny new folding iPhone, but some will ultimately opt to upgrade to a traditional slab iPhone 18 regardless.

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iPhone 17 battery life test shows strong results across the lineup

We’ve got our first battery life shootout results for the new iPhone 17, iPhone 17 Pro and iPhone Air lineup, courtesy of The Tech Chap. At least in this test comprising continuous streaming YouTube video playback on Wi-Fi and cellular, all the new iPhone models perform well, and are a lot closer together in terms of longevity than you might expect.

The benchmark comparison is the iPhone 16 Pro Max, which achieved 7 hours and 29 minutes. The iPhone 17 Pro Max now takes the crown, lasting 7 hours 58 minutes. But even the smaller iPhone 17 Pro beat the 16 Pro Max, showing the tangible year-over-year gains in the Pro models …

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iPhone 17 demand strong, says Kuo, with the Pro Max the star performer

iPhone 17 demand strong, says Kuo, with the Pro Max the star performer | iPhone 17 line-up shown

Apple analyst Ming-Chi Kuo suggests that demand for the new iPhone 17 lineup is strong, with initial orders beating out those for last year’s iPhone 16.

He points to a clear indication that the iPhone 17 Pro Max is the star performer, although does acknowledge that demand for the iPhone Air may become clearer over time …

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iPhone 17 sales off to a strong start in China, while iPhone Air launch is blocked

The iPhone 17 is resonating with Chinese consumers, with seemingly strong preorder sales volume. The South China Morning Post reports that iPhone 17 sales at JD.com (a large online Chinese retailer) within the first hour of preorders going on sale exceeded the first day of iPhone 16 preorders last year.

The base iPhone 17 with 256 GB storage was said to be the most popular model. Meanwhile, the launch of the iPhone Air is indefinitely delayed while Apple waits for eSIM-related regulatory approval.

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iPhone 17, iPhone 17 Pro and iPhone Air now available to order

Cheapest and most expensive iPhone 17 models both reportedly seeing strong sales | Full lineup shown

The iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and iPhone Air are now available to order. First deliveries ship on September 19.

You could order AirPods Pro 3 and new Apple Watch lineup as soon as the event ended, but today is the first time customers can claim their new iPhones for launch day. You can also buy new accessories, including the Crossbody Strap and the TechWoven cases.

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iPhone Air launch in China delayed due to eSIM regulatory issues

The iPhone Air is Apple’s flashiest new iPhone model, featuring a strikingly thin industrial design. One of the ways Apple achieved this sleek profile was to maximise internal space by making all iPhones Airs rely on eSIM, with no physical SIM card slot model available.

Despite announcing at the event that the iPhone Air would be available in China through carrier China Telecom, Apple has since delayed the launch. Via The South China Morning Post, the iPhone Air will not go on sale in China today as Apple continues to work with the Chinese regulators regarding eSIM.

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iPhone 17 pre-orders go live on Friday – but don’t wait until then

iPhone 17 pre-orders go live on Friday – but don't wait until then | Screengrab shown for the prep option

iPhone 17 pre-orders don’t go live until Friday, but you don’t need to wait until then to get the process started. Doing the preparation today can save time on the day and maximize your chances of receiving your new phone on day one.

Apple lets you go through the complete process of picking your iPhone 17, configuring the exact model you want in terms of color and storage, and even getting a trade-in quote for your existing phone – all before pre-orders open …

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All iPhone 17 models get dual capture video recording in the Apple Camera app

A new software feature available across the iPhone 17, iPhone 17 Pro and iPhone Air lineup is Dual Capture, which allows you to record from the front and rear camera at the same time.

This mode is available through a button in the Apple Camera app running on an iPhone 17. The dual video recording capability was first demoed by Apple back in 2019 as a feature of the iPhone 11 Pro, but required a third-party app to use …

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The best battery life iPhone 17 Pro models are not sold in every country

At Apple’s event yesterday, battery life was one of the big marketing points for the iPhone 17 Pro series. However, it turns out that the best battery life models of the Pro and Pro Max are not actually available to buy worldwide.

In the United States, Apple quotes 30 hours streaming video playback for iPhone 17 Pro and 35 hours for iPhone 17 Pro Max. But in the UK, Europe, and elsewhere, the tech specs list battery life of 28 hours and 33 hours respectively, two hours less than their US model counterparts.

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What’s the battery life of the new iPhone Air? Here’s what Apple says

The new iPhone Air features a stunningly thin design, comprising a 5.6mm thick chassis with a protruding camera plateau. But ultra-thin phones come with tradeoffs, and there’s been a lot of consternation about the battery life of the iPhone Air.

Here’s what Apple says about the kind of battery life you can expect from the new iPhone Air …

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