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iPhone Air review: The thinnest iPhone ever, but at what cost?

Every so often, Apple makes a design decision that draws a line in the sand. One that feels like a delineation between one era and the next. The iPhone Air is that kind of device. It’s strikingly thin and sets a new standard for how an iPhone should feel in your hand.

The iPhone Air is also an example of the compromises that come with pushing the design boundaries of a form factor. The question is whether it correctly strikes that balance. I’ve been using the iPhone Air since it was announced last week to find out.

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iPhone 17 demand strong, says Kuo, with the Pro Max the star performer

iPhone 17 demand strong, says Kuo, with the Pro Max the star performer | iPhone 17 line-up shown

Apple analyst Ming-Chi Kuo suggests that demand for the new iPhone 17 lineup is strong, with initial orders beating out those for last year’s iPhone 16.

He points to a clear indication that the iPhone 17 Pro Max is the star performer, although does acknowledge that demand for the iPhone Air may become clearer over time …

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iPhone 17, iPhone 17 Pro and iPhone Air now available to order

Cheapest and most expensive iPhone 17 models both reportedly seeing strong sales | Full lineup shown

The iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and iPhone Air are now available to order. First deliveries ship on September 19.

You could order AirPods Pro 3 and new Apple Watch lineup as soon as the event ended, but today is the first time customers can claim their new iPhones for launch day. You can also buy new accessories, including the Crossbody Strap and the TechWoven cases.

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Why choosing between the iPhone Air and the Pro isn’t easy for everyone

Why choosing between the iPhone Air and the Pro isn't easy for everyone (both models shown)

Apple’s hardware design chief said yesterday the company knew it would be hard for some to choose between the new iPhone Air and the iPhone 17 Pro or Pro Max.

That isn’t true for everyone, of course. For some, the decision will be very straightforward – but I can see how it could be tricky for others …

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