James Bay

Apple today has debuted three new video ads for Apple Music on its YouTube channel. The ads focus on the music available via the streaming service, the service’s Connect social network, and the effect music can have on those who “live and breathe” it. The ads all tout that Apple Music has “All the artists you love and are about to love, all in one place.”

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Apple has once again updated the lineup for its upcoming iTunes Festival in London, adding several new musical artists to the schedule, including Mary J. Blige, deadmau5, Tony Bennett, and Ed Sheeran. The addition of 19 more acts brings the current announced total to 40, with another 20+ still to be announced.

The complete list of artists added tonight is below:

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