Jeffries

Two 'Jeffries' stories January 2013

Analyst: Initial iPhone 5S production to begin in March for June/July launch

Following reports from WSJ that Apple is cutting component orders for iPhone 5 due to “weaker-than-expected-demand,” Jeffries analyst Peter Misek is out today with a note to clients claiming initial production of the iPhone 5S will begin in March for a June/July launch (via StreetInsider):

“As word of the earlier production schedule starts to spread, we believe we could see a slight slowing of demand CQ1 in anticipation of the new product launch and Apple will likely start curtailing channel inventory. Therefore we tweak down our CQ1 iPhone shipment estimate from 48M to 44M, which is still well above widespread fears of shipments in the mid-30Ms.”

Back in December Misek also claimed the 5S is coming in June and at the time said he expects Apple to ship the device with multiple colors, improved battery life, and possibly a 4.8″ Retina/IGZO display. However, in today’s note Misek said there has been no additional evidence for the 4.8″ prototype signaling the design could be for the iPhone 6. Today he also added his thoughts on rumors of a low-cost iPhone, claiming Apple could release a low-cost device made of polycarbonate with no LTE and a 4″ non-retina display.

As for the rumors of less than expected iPhone 5 demand contributing to cuts on component orders, which is also impacting the company’s stock price this week, Misek provided his thoughts:
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Analyst backs up rumors of a June launch for iPhone 5S in multiple colors & screen sizes

Image via <a href="http://www.anostyle.com/" target="_blank">Anostyle</a>

Pretty much mirroring a report from Jeffries analyst Peter Misek last month, Topeka Capital Markets analyst Brian White said today that he expects Apple to release an iPhone 5S in multiple colors in June (via BGR):

“Our checks indicate that the next iPhone will have more choices for customers,” the analyst wrote. “This entails an expansion in both the color patterns and screen sizes with the next iPhone (i.e., likely called the iPhone 5S) that we currently believe will be launched in May/June with certain supply production starting in March/April.”

Like Misek, who expects Apple to release the next-gen iPhone in six to eight colors, White is expecting Apple to release pink, yellow, blue, white and silver, and black and slate variants of the “iPhone 5S”. Misek also claimed last month that the new device could feature an improved camera, NFC, and better battery life.

White also believes Apple could launch the new model of the iPhone in multiple screen sizes for the first time:

“Our checks are also indicating that the next iPhone will offer customers more choice in terms of screen size,” White reported. “Although Apple offers a 4-inch screen on the iPhone 5 and a 3.5-inch screen on the iPhone 4S and iPhone 4, the Company has never offered multiple screen sizes for a single model. We believe this is about to change with the next iPhone offering different screen sizes that we believe will allow Apple to better bifurcate the market and expand its reach.”