Study: Smartphone owners demand bigger screens, prefer 4+ inches
An interesting study out of Strategy Analytics today says that United States and United Kingdom smartphone owners “prefer device screens in the 4.0-inch to 4.5-inch range, as long as the device is also thin.”
“Almost 90 percent of existing smartphone owners surveyed chose a prototype smartphone with a display larger than their current device,” commented Paul Brown, a Director in the Strategy Analytics User Experience Practice. “This trend is driven by increased mobile web browsing ability, as well as engaging video and gaming experiences.”
Not surprisingly, women overall chose smaller phones than men, and existing Android users chose bigger screens than iPhone users. Still, it seems Apple’s customers would prefer a bigger screen.
Kevin Nolan, Vice-President for the User Experience Practice at Strategy Analytics, added, “In order for smartphone owners to adopt larger devices, it is important for handset manufacturers to ensure that mobile devices are not too heavy and that the devices remain thin enough for purses and pockets.”
The data seems to line up with our January poll of 9to5Mac readers in which the majority prefers the next iPhone to be 4-inches or more:
