location discovery Stories December 15, 2014

Foursquare’s location discovery app lands on the iPad

Earlier this year, Foursquare pulled a Facebook and split its mobile app in half with check-ins moving to a new app branded as Swarm and location discovery and recommendations becoming the sole focus of its Foursquare-branded app.

Both apps were iPhone-only for iOS users as Foursquare relied on a mobile site for iPad users wanting to check-in from a tablet, but now that Foursquare has become a full-fledged Yelp competitor with its own dedicated app to finding new places to travel and venues to review, Foursquare is giving users a native iPad app as well.

location discovery Stories May 15, 2014

Foursquare’s new check-in focused app “Swarm” is now available

Location sharing and reviews service Foursquare recently announced its plans to split its mobile app in half as it introduces a new app called Swarm that will soon be the only place to check-in to locations using Foursquare’s service.

Foursquare will instead focus its main app on reviews and location discovery and plans to remove check-in functionality later this year. Check-ins, mayorships, location sharing, and other social features will instead be focused in Swarm going forward. It’s a big move in terms of risking App Store ranking and discoverability as well as branding, but Facebook has practiced a somewhat similar strategy by developing¬†its messaging experience in Facebook Messenger rather than the primary Facebook app where the feature can also be found.

For its part, Foursquare has already announced a number of features users of the previous app have requested that will be available in Swarm including complete check-in history and neighborhood sharing.

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