Macworld Expo begins transition to new “iWorld” brand, registration opens to the public

Like everything else Apple, the Macworld Expo is moving in the direction of iOS devices with a new name: Macworld|iWorld, “the ultimate iFan event”. Today, Paul Kent, the event’s vice president and general manager said: “The brand is evolving from Macworld [Expo] to Macworld|iWorld to illustrate that the show is about the whole ecosystem of […]