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Late last week, Verizon introduced a new 300MB data plan for $20/month for the carrier’s mid-Atlantic region. This covers Maryland, Washington, DC, Virginia and North Carolina. This special data plan tier is available in a limited test run from August 18th until September 30th. The idea for the plan, according to Verizon regional president Mike Maiorana is to welcome users from non-smartphones:
This is a great introductory plan for customers who have been contemplating moving from a basic phone to a smartphone but were hesitant because of cost, said Mike Maiorana, regional president in Maryland, Washington, DC and Virginia. The $20 monthly access promotional plan is an opportunity for customers to learn the many benefits of having a smartphone with email and calendar functions, as well as Internet access and apps, at their fingertips
According to our sources, though, Verizon’s reasoning for the plan is not that simple. The company is actually going right after AT&T’s $15 data plan that provides users with 200MB of data usage per month. Verizon Wireless figures that an extra 100MB for only $5 is the more enticing deal. The plan also doubles as an easier route for parents to set young children up with a phone line on their Verizon plan. Because of this, Verizon Wireless currently plans to make this data plan a permanent and nationwide option by this holiday season. This could change at anytime, though, depending on response to the test-run.