mattel

Apple today has started selling the View-Master Virtual Reality Starter Pack on its online store. With all the news about the company building out and prototyping virtual reality tech, it’s interesting to see it offering a glimpse at what that future tech may be by selling the device on the online store. Harkening back to the classic ideals of the View-Masters from the past, the new View-Master allows users to go on exciting new adventures. Utilizing a mix of augmented reality and virtual reality, these adventures are now taken to a whole new level. Taking advantage of Experience Packs, users can navigate space, various destinations, and wildlife through a mix of AR and VR.

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Google and Mattel are holding a press event today to announce a new product that merges Google’s experimental Cardboard virtual reality platform with Mattel’s classic View-Master toy. Also announced at the event: Mattel plans to bring the new View-Master toy and with it Google’s Cardboard platform to the iPhone by the end of the year.
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